Search engines
by Dia Moon
1. Search engines and services
1.1. Google
1.2. Yahoo
1.3. Bing
1.4. Ask
1.5. Seznam
2. SEM
2.1. 3 main areas
2.1.1. – Web directories
2.1.2. Full text search engines
2.1.3. Pay-per-click search engines (PPC)
2.2. One of the ways to promote web site
3. Searching
3.1. 1
3.1.1. Word
3.1.2. Phrase ““
3.1.3. To exclude the word -
3.2. 2
3.2.1. Limitation to a domain: site
3.2.2. Limitation to the type of document: filetype
3.3. 3
3.3.1. Restriction to the document
3.3.1.1. intitle
3.3.1.2. allintitle
3.3.1.3. inurl
3.3.1.4. allinurl
3.3.1.5. intext
3.3.1.6. allintext
4. SEO
4.1. To optimize websites
4.2. Relationship of content to keywords
4.3. as multiple disciplines
4.3.1. Webdesign
4.3.2. coding, programming, server configuration
4.3.3. Copywriting
4.3.4. Marketing
4.3.5. Analytics, Statistics