Marketing
by ASHLEY BREWER
1. sss
2. Creating Customer satisfaction, value and loyalty
3. General Planning Model
4. Intro to Marketing
5. Evaluating Market Research
6. Measuring and Metrics
7. Environmental Analysis
8. Competitor and Industry Analysis
9. Branding and Segmentation
10. Internal analysis and Service Design
11. What is a marketing audit?
12. Critical Thinking
13. Global Strategies
14. Growth Stategies
15. Communication
16. Strategies for declining markets
17. Communication and promotion
18. Guest Lecturers
19. UC Sustainability
20. Public Presentation
21. Learning Journals
22. Marketing Audits
23. Promotional Activities
24. Evaluation, implementation, and the marketing audit
25. Critical Reading
26. Diversification
27. Service Design and Management