1. Phase 1 - Establishing a Foundation
1.1. Step 1: Information and Discovery
1.1.1. Blvd Cinemas
1.1.1.1. Establishing baseline and detailed sales goals
1.1.1.2. Determining website traffic and analytics
1.1.1.3. Determining social traffic and analytics
1.1.1.4. Determining other marketing efforts analytics
1.1.2. Coffee Shop and Community
1.1.2.1. Establishing baseline and detailed sales goals
1.1.2.2. Determining website traffic and analytics
1.1.2.3. Determining social traffic and analytics
1.1.2.4. Determining other marketing efforts analytics
1.1.3. Incubator
1.1.3.1. Establishing baseline and detailed sales goals
1.1.3.2. Determining website traffic and analytics
1.1.3.3. Determining social traffic and analytics
1.1.3.4. Determining other marketing efforts analytics
1.1.4. Events
1.1.4.1. Establishing baseline and detailed sales goals
1.1.4.2. Determining website traffic and analytics
1.1.4.3. Determining social traffic and analytics
1.1.4.4. Determining other marketing efforts analytics
1.2. Step 2: Streamlining Customer Intake and Management for Sales
1.2.1. Blvd Cinemas
1.2.2. Coffee Shop and Community
1.2.3. Incubator
1.2.4. Events
1.3. Step 3: Development and Basic Implementation of Marketing Plan
1.3.1. Social Media Campaign (free)
1.3.2. Social Media Campaign (paid)
1.3.2.1. Blvd Cinemas
1.3.2.2. Coffee Shop and Community
1.3.2.3. Incubator
1.3.2.4. Events
1.3.3. Web Development
1.3.3.1. Blvd Cinemas
1.3.3.2. Coffee Shop and Community
1.3.3.3. Incubator
1.3.3.4. Events
1.3.4. Email Marketing
1.3.4.1. Blvd Cinemas
1.3.4.2. Coffee Shop and Community
1.3.4.3. Incubator
1.3.4.4. Events
1.3.5. Print Marketing
1.3.5.1. Blvd Cinemas
1.3.5.2. Coffee Shop and Community
1.3.5.3. Incubator
1.3.5.4. Events
1.3.6. Other
1.3.6.1. Blvd Cinemas
1.3.6.2. Coffee Shop and Community
1.3.6.3. Incubator
1.3.6.4. Events
2. Phase 2 - Marketing and Outreach
2.1. Social Media Campaign (free)
2.1.1. Blvd Cinemas
2.1.2. Coffee Shop and Community
2.1.3. Incubator
2.1.4. Events
2.2. Social Media Campaign (paid)
2.2.1. Blvd Cinemas
2.2.2. Coffee Shop and Community
2.2.3. Incubator
2.2.4. Events
2.3. Web Development
2.3.1. Blvd Cinemas
2.3.2. Coffee Shop and Community
2.3.3. Incubator
2.3.4. Events
2.4. Email Marketing
2.4.1. Blvd Cinemas
2.4.2. Coffee Shop and Community
2.4.3. Incubator
2.4.4. Events
2.5. Print Marketing
2.5.1. Blvd Cinemas
2.5.2. Coffee Shop and Community
2.5.3. Incubator
2.5.4. Events
2.6. Other
2.6.1. Blvd Cinemas
2.6.2. Coffee Shop and Community
2.6.3. Incubator
2.6.4. Events