eCommerce Online Marketing Plan Checklist

A Guide to the many areas of online marketing

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eCommerce Online Marketing Plan Checklist by Mind Map: eCommerce Online Marketing Plan Checklist

1. Website

1.1. Structure of the Site

1.2. Google Analytics

1.2.1. Conversion Tracking

1.2.2. Performance Funnels

1.2.3. Custom Reporting

1.2.4. Webmaster Tools SEO integration

1.2.5. Social Results

1.2.6. Advanced Segments

1.2.7. Attribution Reports

1.3. Conversion Rate Optimisation

1.4. New Build Advice

1.5. Tender Drafting

1.6. eCatalogues

1.7. Mobile Responsive

1.8. Reviews

1.9. Blog + RSS Feed

1.10. Tag Management

2. Pay Per Click

2.1. Google Adwords

2.1.1. Remarketing

2.1.2. Product Listing Ads / Google Shopping Campaigns

2.1.3. Enhanced Campaigns

2.1.4. Remarketing Lists for Search Advertising

2.1.5. Dynamic Remarketing

2.2. Bing PPC

2.3. Linkedin

2.4. Facebook

3. Advertising

3.1. Key Partners

3.2. Display

3.3. Off the Page

4. Social Media

4.1. Twitter

4.2. Linkedin

4.3. Facebook

4.4. Pinterest

4.5. Google+

4.6. Social Bookmarking

4.7. Social Share Buttons

4.8. Management Tools - eg Hootsuite

4.9. Twitter Cards & Meta Data

5. Email Marketing

5.1. Data Management

5.2. Segmentation and Testing

5.3. HTML Design

5.4. Rendering Testing

5.5. Recruitment Optimisation

5.6. Conversion Reporting

5.7. Analytics Integration

5.8. Contact Strategy Design & CRM

5.9. Deliverability

5.10. Increase Database

5.10.1. Sign ups

5.10.2. Appends

5.10.3. Cold

5.10.4. Incentives

5.10.5. Surveys

5.11. Mobile Responsive

5.12. Automated Communications

6. Affiliate Marketing

6.1. Partnership Marketing

6.1.1. How to Partner

6.1.2. Types of Partnership

6.1.2.1. Website

6.1.2.2. Email

6.1.2.3. Offline

6.1.3. How to Set Up

6.1.4. Alternative Partnerships

6.1.4.1. Affiliates

6.1.4.2. Piggybacking

6.2. Recruitment

6.3. 1 to 1 Communications

6.4. Top Level Communications

6.5. Affiliate Strategies

6.6. Launch Plans

6.7. Commission Structures

6.8. Product Feeds

6.9. Blogs

6.10. Programme Review

6.11. Competitve Analysis

7. Search

7.1. Keyword Analysis

7.1.1. Meta Tags

7.1.1.1. Title Tags

7.1.1.2. Alt Text

7.1.1.3. Meta Descriptions

7.1.1.4. Keyword Tags

7.1.1.5. H1 (2,3,...) Tags

7.1.1.6. Autogenerating

7.1.2. Site Copy

7.2. Search Engine Indexing

7.2.1. Robots.txt

7.2.2. Meta Tags

7.2.2.1. Canonical

7.2.2.2. Robots

7.2.3. Webmaster Tools XML Site Maps

7.2.3.1. Video

7.2.3.2. Pages

7.2.3.3. Images

7.3. Link Building

7.3.1. DMOZ Status

7.3.2. PR Status

7.3.3. Link Bait

7.3.4. Quality Links

7.4. Reverse Engineering of Competition

7.5. Blogger Liaison

7.6. Internal Linking

8. PiggyBacks

8.1. Amazon

8.2. eBay

8.3. Not on the High Street

8.4. Etsy

8.5. Folksy

8.6. (and many more)

9. Local Search

9.1. Google Places Pages (Google+)

9.1.1. plus reviews

9.2. Bing Local Search

9.3. Yahoo Local Search

9.4. Paid Listings

9.5. Groupon, Living Social etc

10. Content

10.1. YouTube

10.2. Slideshare

10.3. Flickr

10.4. Wordpress

11. Shopping Comparison Engines

11.1. Kelkoo

11.2. Price Runner

11.3. Many others

12. Mobile Apps