TEDxAms2010 - 4. Alef Arendsen - You first….then the world

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TEDxAms2010 - 4. Alef Arendsen - You first….then the world by Mind Map: TEDxAms2010  - 4. Alef Arendsen - You first….then the world

1. human floats on

1.1. desire

1.2. knowledge

1.3. emotion

2. Alef Arendsen

2.1. privilege to talk here

2.2. company NEw motion

2.2.1. create sustainable life

2.2.2. help people drive electric cars

3. Back to overview map

4. grandparents

4.1. leasson learned

4.1.1. good things come in three's

4.2. work hard and succeed

5. history

5.1. 2004: founded spinksels

5.1.1. java technology

5.2. 2009

5.2.1. left springsource

5.2.2. moved out software

5.2.3. do something useful

5.2.3.1. electric cars

5.2.4. springsource sold

5.2.4.1. had resources

6. me first than the world

6.1. i do what i do and dont care about consequences

6.1.1. Garret harts theory

6.2. we should al change now

6.3. create lasting change

6.3.1. act in our own self interest

6.3.2. challenge this

6.3.3. self interest

7. types

7.1. innovators

7.2. early adopters

7.2.1. open to change

7.2.2. make or break a technology

7.2.3. real and direct influence

7.2.4. promote stuff

7.2.5. you need to have them on board

7.2.6. it need to do what it says it does

7.2.7. love technolgy

7.3. early majority

7.3.1. change when its better than

7.4. late majority

7.4.1. better and cheaper

7.5. laggards

7.5.1. only change when they need

8. examples

8.1. motorala roakr

8.1.1. apples first phone

8.1.2. it was not a succes

8.1.3. iphone

8.2. sinclair car

8.2.1. move sylishly

8.2.2. and not get wet

8.3. conclusion

8.3.1. you need to convince early adopters

9. 4 fundamental desires for early adopters

9.1. fun

9.2. cool

9.3. do it now

9.4. true do

9.5. these 4 are needed

9.5.1. then it works

10. electric car

10.1. 1835 Dutchman

10.1.1. predated

10.1.1.1. combustion engine

10.2. 1912: Henry Ford

10.2.1. killed the electric car

10.2.2. combustion engine

10.2.3. didnt make sence electric

10.3. 1960: subreme vanguard

10.3.1. examples

10.4. 70 years didnt get us closer

10.5. electric cars

10.5.1. compromise kills desire

10.6. tesla roadsters

10.6.1. it is there

10.6.2. its cool

10.6.3. it goes like crazy

10.6.3.1. take a testdrive

10.6.3.2. 0-60 - 3.6 secs

11. more desire

11.1. there is always more

11.1.1. product is everything

11.1.2. but infrastructure is more important

11.1.3. need more parties

11.1.3.1. to make sense

11.2. new cars

11.2.1. nissan leaf

11.2.2. tesla

11.2.3. plenty of cars

11.2.4. accessing a cars

11.2.5. what about

11.2.5.1. charging?

11.2.5.2. parking?

11.3. EXPERIENCED CONNECTION PROBLEMS WITH THE LIVE STREAM WITH AMSTERDAM

11.4. ...

11.5. energy

11.5.1. solor panels charging cars

11.6. satisfy desires

11.7. fixing my problems fixes your problems

11.7.1. same holds for desires

12. 2nd livemindmapper

12.1. 4. Alef Arendsen - ‘You first….then the world’

12.1.1. Alef Arendsen: co-founder of new motion

12.1.1.1. crate sustainable life without compromise

12.1.1.2. electronic mobility

12.1.2. electric cars

12.1.2.1. parked in front of a certain theatre

12.1.3. renewable energy

12.1.3.1. nice sportscar on the podium

12.1.4. good things come in threes

12.1.5. do something useful

12.1.6. today: me first than the rest

12.1.7. believe in tradegy of the commons

12.1.7.1. multiple individuals will ultimately deplete the resources of the rest

12.1.7.2. it's a tradegy

12.1.8. so how can we fullfill this selfishness and still to the best for the rest

12.1.9. my desire is change

12.1.10. technology adoption curve

12.1.10.1. innovators

12.1.10.2. early adaptors

12.1.10.2.1. make or break

12.1.10.2.2. if it matches their desire

12.1.10.2.3. must conquer this market?

12.1.10.2.4. need to convince them

12.1.10.2.5. fun + cool + Now + true

12.1.10.3. adoption of electric cars

12.1.10.3.1. compromise will kill desire

12.1.10.4. tesla roadstar

12.1.10.4.1. can buy now

12.1.10.4.2. cool

12.1.10.4.3. fun

12.1.10.4.4. true

12.1.10.5. it's more than a car

12.1.10.5.1. also

12.1.10.5.2. meet the selfishness

12.1.10.6. what about the rest?

12.1.10.6.1. set up a energy cooperative

12.1.10.6.2. your solar panel charges my car....

12.1.10.7. closed loop

12.1.10.7.1. fiexes my desires

12.1.10.8. idea worth spreading:

12.1.10.9. you first than the rest