1. human floats on
1.1. desire
1.2. knowledge
1.3. emotion
2. Alef Arendsen
2.1. privilege to talk here
2.2. company NEw motion
2.2.1. create sustainable life
2.2.2. help people drive electric cars
3. Back to overview map
4. grandparents
4.1. leasson learned
4.1.1. good things come in three's
4.2. work hard and succeed
5. history
5.1. 2004: founded spinksels
5.1.1. java technology
5.2. 2009
5.2.1. left springsource
5.2.2. moved out software
5.2.3. do something useful
5.2.3.1. electric cars
5.2.4. springsource sold
5.2.4.1. had resources
6. me first than the world
6.1. i do what i do and dont care about consequences
6.1.1. Garret harts theory
6.2. we should al change now
6.3. create lasting change
6.3.1. act in our own self interest
6.3.2. challenge this
6.3.3. self interest
7. types
7.1. innovators
7.2. early adopters
7.2.1. open to change
7.2.2. make or break a technology
7.2.3. real and direct influence
7.2.4. promote stuff
7.2.5. you need to have them on board
7.2.6. it need to do what it says it does
7.2.7. love technolgy
7.3. early majority
7.3.1. change when its better than
7.4. late majority
7.4.1. better and cheaper
7.5. laggards
7.5.1. only change when they need
8. examples
8.1. motorala roakr
8.1.1. apples first phone
8.1.2. it was not a succes
8.1.3. iphone
8.2. sinclair car
8.2.1. move sylishly
8.2.2. and not get wet
8.3. conclusion
8.3.1. you need to convince early adopters
9. 4 fundamental desires for early adopters
9.1. fun
9.2. cool
9.3. do it now
9.4. true do
9.5. these 4 are needed
9.5.1. then it works
10. electric car
10.1. 1835 Dutchman
10.1.1. predated
10.1.1.1. combustion engine
10.2. 1912: Henry Ford
10.2.1. killed the electric car
10.2.2. combustion engine
10.2.3. didnt make sence electric
10.3. 1960: subreme vanguard
10.3.1. examples
10.4. 70 years didnt get us closer
10.5. electric cars
10.5.1. compromise kills desire
10.6. tesla roadsters
10.6.1. it is there
10.6.2. its cool
10.6.3. it goes like crazy
10.6.3.1. take a testdrive
10.6.3.2. 0-60 - 3.6 secs
11. more desire
11.1. there is always more
11.1.1. product is everything
11.1.2. but infrastructure is more important
11.1.3. need more parties
11.1.3.1. to make sense
11.2. new cars
11.2.1. nissan leaf
11.2.2. tesla
11.2.3. plenty of cars
11.2.4. accessing a cars
11.2.5. what about
11.2.5.1. charging?
11.2.5.2. parking?
11.3. EXPERIENCED CONNECTION PROBLEMS WITH THE LIVE STREAM WITH AMSTERDAM
11.4. ...
11.5. energy
11.5.1. solor panels charging cars
11.6. satisfy desires
11.7. fixing my problems fixes your problems
11.7.1. same holds for desires
12. 2nd livemindmapper
12.1. 4. Alef Arendsen - ‘You first….then the world’
12.1.1. Alef Arendsen: co-founder of new motion
12.1.1.1. crate sustainable life without compromise
12.1.1.2. electronic mobility
12.1.2. electric cars
12.1.2.1. parked in front of a certain theatre
12.1.3. renewable energy
12.1.3.1. nice sportscar on the podium
12.1.4. good things come in threes
12.1.5. do something useful
12.1.6. today: me first than the rest
12.1.7. believe in tradegy of the commons
12.1.7.1. multiple individuals will ultimately deplete the resources of the rest
12.1.7.2. it's a tradegy
12.1.8. so how can we fullfill this selfishness and still to the best for the rest
12.1.9. my desire is change
12.1.10. technology adoption curve
12.1.10.1. innovators
12.1.10.2. early adaptors
12.1.10.2.1. make or break
12.1.10.2.2. if it matches their desire
12.1.10.2.3. must conquer this market?
12.1.10.2.4. need to convince them
12.1.10.2.5. fun + cool + Now + true
12.1.10.3. adoption of electric cars
12.1.10.3.1. compromise will kill desire
12.1.10.4. tesla roadstar
12.1.10.4.1. can buy now
12.1.10.4.2. cool
12.1.10.4.3. fun
12.1.10.4.4. true
12.1.10.5. it's more than a car
12.1.10.5.1. also
12.1.10.5.2. meet the selfishness
12.1.10.6. what about the rest?
12.1.10.6.1. set up a energy cooperative
12.1.10.6.2. your solar panel charges my car....
12.1.10.7. closed loop
12.1.10.7.1. fiexes my desires
12.1.10.8. idea worth spreading:
12.1.10.9. you first than the rest