BRAND ARCHETYPES

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BRAND ARCHETYPES by Mind Map: BRAND ARCHETYPES

1. TRADITIONALIST

1.1. Who

1.1.1. Conservative

1.1.2. Old School

1.1.3. Miser

1.2. Goal or Method

1.2.1. To restore the world through a return to old-fashioned values

1.3. Brands

1.3.1. Old Spice

1.3.2. Wendy

1.3.3. Proctor & Gamble

1.3.4. Wells Fargo

1.3.5. Folger's

1.3.6. GAP

1.4. People

1.4.1. Norman Rockwell

1.4.2. Ronald Reagan

2. ACHIEVER

2.1. Who

2.1.1. Athlete

2.1.2. Hot shot

2.1.3. Strongman

2.2. Goal or Method

2.2.1. To prove yourself through amazing physical acts

2.3. Brands

2.3.1. Nike

2.3.2. Ford

2.3.3. Home Depot

2.3.4. Adidas

2.3.5. Under Armour

2.4. People

2.4.1. Lance Armstrong

2.4.2. Michael Jordon

2.4.3. Tiger Woods

3. CONNECTOR

3.1. Who

3.1.1. Networker

3.1.2. Politician

3.1.3. Talker

3.2. Goal or Method

3.2.1. To make things happen by knowing the right people

3.3. Brands

3.3.1. AT&T

3.3.2. Verizon

3.3.3. Facebook

3.3.4. LinkedIn

3.4. People

3.4.1. Oprah

3.4.2. Donald Trump

4. EXPLORER

4.1. Who

4.1.1. Seeker

4.1.2. Wanderer

4.2. Goal or Method

4.2.1. To learn what's constant in life by always changing your environment

4.3. Brands

4.3.1. North Face

4.3.2. Pier One

4.3.3. Jeep

4.3.4. Greyhound

4.3.5. Starbucks

4.4. People

4.4.1. Christopher Columbus

4.4.2. Jacques Cousteau

4.4.3. Steve Irwin

5. DEFENDER

5.1. Who

5.1.1. Knight

5.1.2. Super Hero

5.1.3. Warrior

5.2. Goal or Method

5.2.1. To protect others from harm through bravery and service

5.3. Brands

5.3.1. US Army

5.3.2. Greenpeace

5.3.3. Dial

5.3.4. Bandaid

5.4. People

5.4.1. Batman

5.4.2. George S Patton

5.4.3. John Wayne

6. THRILL-SEEKER

6.1. Who

6.1.1. Gambler

6.1.2. Swashbuckler

6.1.3. Adventurer

6.2. Goal or Method

6.2.1. To achieve great rewards through great risks

6.3. Brands

6.3.1. X Games

6.3.2. Mountain Dew

6.3.3. Chrysler

6.3.4. Carnival Cruise Ships

6.3.5. Camelback

6.4. People

6.4.1. Richard Branson

6.4.2. Ben Saunders

6.4.3. Errol Flynn

7. NURTURER

7.1. Who

7.1.1. Seeker

7.1.2. Mother Earth

7.1.3. Healer

7.2. Goal or Method

7.2.1. To help others feel loved by providing for their needs and wants

7.3. Brands

7.3.1. Campbell's

7.3.2. Pampers

7.3.3. Volvo

7.3.4. Johnson & Johnson

7.3.5. Loreal

7.3.6. Allstate

7.4. People

7.4.1. June Cleaver

7.4.2. Paula Deen

8. ARTIST

8.1. Who

8.1.1. Creative

8.1.2. Creator

8.1.3. Craftsman

8.2. Goal or Method

8.2.1. To create something of enduring beauty and value

8.3. Brands

8.3.1. hp

8.3.2. Adobe

8.3.3. Lego

8.3.4. Home Depot

8.3.5. Black & Decker

8.3.6. HGTV

8.3.7. Michael's

8.4. People

8.4.1. Beethoven

8.4.2. Salvador Dali

8.4.3. William Shakespeare

8.4.4. Bob Villa

9. PHILOSOPHER

9.1. Who

9.1.1. Sage

9.1.2. Prophet

9.1.3. Guru

9.2. Goal or Method

9.2.1. To help people understand the world by seeing things from a different perspective

9.3. Brands

9.3.1. Scientology

9.3.2. Calvin Klein

9.3.3. Nikon

9.4. People

9.4.1. Plato

9.4.2. Deepak Chopra

9.4.3. Paolo Coelho

10. MOTIVATOR

10.1. Who

10.1.1. Mentor

10.1.2. Preacher

10.1.3. Promotor

10.2. Goal or Method

10.2.1. To achieve amazing goals by getting people excited about a cause

10.3. Brands

10.3.1. Truth

10.3.2. (RED)

10.3.3. MoveOn.org

10.4. People

10.4.1. Tony Robbins

10.4.2. Barack Obama

10.4.3. Richard Simmons

11. DREAMER

11.1. Who

11.1.1. Mentor

11.1.2. Preacher

11.1.3. Promotor

11.2. Goal or Method

11.2.1. To help people achieve supernatural experiences by promoting faith and wonder (transformation)

11.3. Brands

11.3.1. Disney

11.3.2. Axe

11.3.3. Rock Band

11.4. People

11.4.1. Tim Burton

11.4.2. Steven Spielberg

11.4.3. Harry Potter

12. RULER

12.1. Who

12.1.1. King

12.1.2. Leader

12.1.3. Father

12.2. Goal or Method

12.2.1. To lead people to a common destination through confidence, determination and influence

12.3. Brands

12.3.1. Microsoft

12.3.2. Rolex

12.3.3. Gillette

12.3.4. The New York Times

12.3.5. Jack Daniel's

12.4. People

12.4.1. Steve Jobs

12.4.2. Franklin Roosevelt

12.4.3. Moses

13. MAVERICK

13.1. Who

13.1.1. Rebel

13.1.2. Outlaw

13.1.3. Rogue

13.2. Goal or Method

13.2.1. To achieve freedom from the establishment through defiance, disobedience and nonconformity

13.3. Brands

13.3.1. Harley Davidson

13.3.2. Virgin

13.3.3. MTV

13.3.4. Urban Outfitters

13.3.5. Steve Madden

13.4. People

13.4.1. Henry David Thoreau

13.4.2. Sid Vicious

13.4.3. George Washington

14. INNOCENT

14.1. Who

14.1.1. Saint

14.1.2. Goody-Two-Shoes

14.1.3. Angel

14.2. Goal or Method

14.2.1. To achieve a simple, pure life by always doing the right thing

14.3. Brands

14.3.1. IKEA

14.3.2. Google

14.3.3. Apple

14.3.4. Dove

14.3.5. Lysol

14.3.6. Mastercard

14.3.7. Aveda

14.4. People

14.4.1. Mr Rogers

14.4.2. Gandhi

14.4.3. Boy Scouts

14.4.4. Oprah

15. EVERYMAN

15.1. Who

15.1.1. Good Ole Boy

15.1.2. Girl Next Door

15.1.3. Average Joe

15.2. Goal or Method

15.2.1. To bond with others by being humble, hard-working, friendly

15.3. Brands

15.3.1. Miller High Life

15.3.2. Sonic

15.3.3. Walmart

15.3.4. Lowe's

15.3.5. Walgreens

15.3.6. Southwest

15.3.7. Visa

15.3.8. Cover Girl

15.3.9. Hollister

15.4. People

15.4.1. Jack Black

15.4.2. Homer Simpson

15.4.3. Tom Hanks

15.4.4. Princess Diana

16. ENTERTAINER

16.1. Who

16.1.1. Clown

16.1.2. Jester

16.1.3. Performer

16.2. Goal or Method

16.2.1. To make friends (and avoid making enemies) through humor and fun

16.3. Brands

16.3.1. Budweiser

16.3.2. Fanta

16.3.3. Jack in the Box

16.3.4. Hulu

16.3.5. Woot.com

16.3.6. Taco Bell

16.3.7. Doritos

16.4. People

16.4.1. Robin Williams

16.4.2. Bob Hope

16.4.3. Jeff Foxworthy

17. VILLIAN

17.1. Who

17.1.1. Bad Guy

17.1.2. Monster

17.1.3. Vampire

17.2. Goal or Method

17.2.1. To satisfy internal drives or passions through whatever means necessary

17.3. Brands

17.3.1. Megadeth

17.3.2. Hot Topic

17.3.3. LA Ink

17.4. People

17.4.1. Marilyn Manson

17.4.2. Darth Vader

17.4.3. Dr Horrible

18. SENSUALIST

18.1. Who

18.1.1. Hedonist

18.1.2. Pleasure Seeker

18.2. Goal or Method

18.2.1. To persue perfect enjoyment through physical experiences

18.3. Brands

18.3.1. Victoria's Secret

18.3.2. BMW

18.3.3. Godiva

18.3.4. Versace

18.3.5. Food Network

18.4. People

18.4.1. Madonna

18.4.2. Jane Austen

18.4.3. Dracula

19. INTELLECTUAL

19.1. Who

19.1.1. Sage

19.1.2. Genius

19.1.3. Expert

19.2. Goal or Method

19.2.1. To find the truth through research, objectivity and diligence

19.3. Brands

19.3.1. Ask.com

19.3.2. CNN

19.3.3. Gallup

19.3.4. MIT

19.3.5. Harvard

19.3.6. CIA

19.3.7. Bloomberg

19.4. People

19.4.1. Stephen Hawking

19.4.2. Marie Curie

19.4.3. Ken Jennings

20. SERVANT

20.1. Who

20.1.1. Martyr

20.1.2. Helper

20.1.3. Monk

20.2. Goal or Method

20.2.1. To lose yourself through service to others

20.3. Brands

20.3.1. Red Cross

20.3.2. Amnesty International

20.3.3. Peace Corps

20.3.4. Humane Society

20.3.5. Police Department

20.4. People

20.4.1. Mother Theresa

20.4.2. Pat Tillman