1. EXPLORER
1.1. Who
1.1.1. Seeker
1.1.2. Wanderer
1.2. Goal or Method
1.2.1. To learn what's constant in life by always changing your environment
1.3. Brands
1.3.1. North Face
1.3.2. Pier One
1.3.3. Jeep
1.3.4. Greyhound
1.3.5. Starbucks
1.4. People
1.4.1. Christopher Columbus
1.4.2. Jacques Cousteau
1.4.3. Steve Irwin
2. DEFENDER
2.1. Who
2.1.1. Knight
2.1.2. Super Hero
2.1.3. Warrior
2.2. Goal or Method
2.2.1. To protect others from harm through bravery and service
2.3. Brands
2.3.1. US Army
2.3.2. Greenpeace
2.3.3. Dial
2.3.4. Bandaid
2.4. People
2.4.1. Batman
2.4.2. George S Patton
2.4.3. John Wayne
3. THRILL-SEEKER
3.1. Who
3.1.1. Gambler
3.1.2. Swashbuckler
3.1.3. Adventurer
3.2. Goal or Method
3.2.1. To achieve great rewards through great risks
3.3. Brands
3.3.1. X Games
3.3.2. Mountain Dew
3.3.3. Chrysler
3.3.4. Carnival Cruise Ships
3.3.5. Camelback
3.4. People
3.4.1. Richard Branson
3.4.2. Ben Saunders
3.4.3. Errol Flynn
4. NURTURER
4.1. Who
4.1.1. Seeker
4.1.2. Mother Earth
4.1.3. Healer
4.2. Goal or Method
4.2.1. To help others feel loved by providing for their needs and wants
4.3. Brands
4.3.1. Campbell's
4.3.2. Pampers
4.3.3. Volvo
4.3.4. Johnson & Johnson
4.3.5. Loreal
4.3.6. Allstate
4.4. People
4.4.1. June Cleaver
4.4.2. Paula Deen
5. ARTIST
5.1. Who
5.1.1. Creative
5.1.2. Creator
5.1.3. Craftsman
5.2. Goal or Method
5.2.1. To create something of enduring beauty and value
5.3. Brands
5.3.1. hp
5.3.2. Adobe
5.3.3. Lego
5.3.4. Home Depot
5.3.5. Black & Decker
5.3.6. HGTV
5.3.7. Michael's
5.4. People
5.4.1. Beethoven
5.4.2. Salvador Dali
5.4.3. William Shakespeare
5.4.4. Bob Villa
6. PHILOSOPHER
6.1. Who
6.1.1. Sage
6.1.2. Prophet
6.1.3. Guru
6.2. Goal or Method
6.2.1. To help people understand the world by seeing things from a different perspective
6.3. Brands
6.3.1. Scientology
6.3.2. Calvin Klein
6.3.3. Nikon
6.4. People
6.4.1. Plato
6.4.2. Deepak Chopra
6.4.3. Paolo Coelho
7. MOTIVATOR
7.1. Who
7.1.1. Mentor
7.1.2. Preacher
7.1.3. Promotor
7.2. Goal or Method
7.2.1. To achieve amazing goals by getting people excited about a cause
7.3. Brands
7.3.1. Truth
7.3.2. (RED)
7.3.3. MoveOn.org
7.4. People
7.4.1. Tony Robbins
7.4.2. Barack Obama
7.4.3. Richard Simmons
8. DREAMER
8.1. Who
8.1.1. Mentor
8.1.2. Preacher
8.1.3. Promotor
8.2. Goal or Method
8.2.1. To help people achieve supernatural experiences by promoting faith and wonder (transformation)
8.3. Brands
8.3.1. Disney
8.3.2. Axe
8.3.3. Rock Band
8.4. People
8.4.1. Tim Burton
8.4.2. Steven Spielberg
8.4.3. Harry Potter
9. RULER
9.1. Who
9.1.1. King
9.1.2. Leader
9.1.3. Father
9.2. Goal or Method
9.2.1. To lead people to a common destination through confidence, determination and influence
9.3. Brands
9.3.1. Microsoft
9.3.2. Rolex
9.3.3. Gillette
9.3.4. The New York Times
9.3.5. Jack Daniel's
9.4. People
9.4.1. Steve Jobs
9.4.2. Franklin Roosevelt
9.4.3. Moses
10. MAVERICK
10.1. Who
10.1.1. Rebel
10.1.2. Outlaw
10.1.3. Rogue
10.2. Goal or Method
10.2.1. To achieve freedom from the establishment through defiance, disobedience and nonconformity
10.3. Brands
10.3.1. Harley Davidson
10.3.2. Virgin
10.3.3. MTV
10.3.4. Urban Outfitters
10.3.5. Steve Madden
10.4. People
10.4.1. Henry David Thoreau
10.4.2. Sid Vicious
10.4.3. George Washington
11. TRADITIONALIST
11.1. Who
11.1.1. Conservative
11.1.2. Old School
11.1.3. Miser
11.2. Goal or Method
11.2.1. To restore the world through a return to old-fashioned values
11.3. Brands
11.3.1. Old Spice
11.3.2. Wendy
11.3.3. Proctor & Gamble
11.3.4. Wells Fargo
11.3.5. Folger's
11.3.6. GAP
11.4. People
11.4.1. Norman Rockwell
11.4.2. Ronald Reagan
12. ACHIEVER
12.1. Who
12.1.1. Athlete
12.1.2. Hot shot
12.1.3. Strongman
12.2. Goal or Method
12.2.1. To prove yourself through amazing physical acts
12.3. Brands
12.3.1. Nike
12.3.2. Ford
12.3.3. Home Depot
12.3.4. Adidas
12.3.5. Under Armour
12.4. People
12.4.1. Lance Armstrong
12.4.2. Michael Jordon
12.4.3. Tiger Woods
13. CONNECTOR
13.1. Who
13.1.1. Networker
13.1.2. Politician
13.1.3. Talker
13.2. Goal or Method
13.2.1. To make things happen by knowing the right people
13.3. Brands
13.3.1. AT&T
13.3.2. Verizon
13.3.3. Facebook
13.3.4. LinkedIn
13.4. People
13.4.1. Oprah
13.4.2. Donald Trump
14. INNOCENT
14.1. Who
14.1.1. Saint
14.1.2. Goody-Two-Shoes
14.1.3. Angel
14.2. Goal or Method
14.2.1. To achieve a simple, pure life by always doing the right thing
14.3. Brands
14.3.1. IKEA
14.3.2. Google
14.3.3. Apple
14.3.4. Dove
14.3.5. Lysol
14.3.6. Mastercard
14.3.7. Aveda
14.4. People
14.4.1. Mr Rogers
14.4.2. Gandhi
14.4.3. Boy Scouts
14.4.4. Oprah
15. EVERYMAN
15.1. Who
15.1.1. Good Ole Boy
15.1.2. Girl Next Door
15.1.3. Average Joe
15.2. Goal or Method
15.2.1. To bond with others by being humble, hard-working, friendly
15.3. Brands
15.3.1. Miller High Life
15.3.2. Sonic
15.3.3. Walmart
15.3.4. Lowe's
15.3.5. Walgreens
15.3.6. Southwest
15.3.7. Visa
15.3.8. Cover Girl
15.3.9. Hollister
15.4. People
15.4.1. Jack Black
15.4.2. Homer Simpson
15.4.3. Tom Hanks
15.4.4. Princess Diana
16. ENTERTAINER
16.1. Who
16.1.1. Clown
16.1.2. Jester
16.1.3. Performer
16.2. Goal or Method
16.2.1. To make friends (and avoid making enemies) through humor and fun
16.3. Brands
16.3.1. Budweiser
16.3.2. Fanta
16.3.3. Jack in the Box
16.3.4. Hulu
16.3.5. Woot.com
16.3.6. Taco Bell
16.3.7. Doritos
16.4. People
16.4.1. Robin Williams
16.4.2. Bob Hope
16.4.3. Jeff Foxworthy
17. VILLIAN
17.1. Who
17.1.1. Bad Guy
17.1.2. Monster
17.1.3. Vampire
17.2. Goal or Method
17.2.1. To satisfy internal drives or passions through whatever means necessary
17.3. Brands
17.3.1. Megadeth
17.3.2. Hot Topic
17.3.3. LA Ink
17.4. People
17.4.1. Marilyn Manson
17.4.2. Darth Vader
17.4.3. Dr Horrible
18. SENSUALIST
18.1. Who
18.1.1. Hedonist
18.1.2. Pleasure Seeker
18.2. Goal or Method
18.2.1. To persue perfect enjoyment through physical experiences
18.3. Brands
18.3.1. Victoria's Secret
18.3.2. BMW
18.3.3. Godiva
18.3.4. Versace
18.3.5. Food Network
18.4. People
18.4.1. Madonna
18.4.2. Jane Austen
18.4.3. Dracula
19. INTELLECTUAL
19.1. Who
19.1.1. Sage
19.1.2. Genius
19.1.3. Expert
19.2. Goal or Method
19.2.1. To find the truth through research, objectivity and diligence
19.3. Brands
19.3.1. Ask.com
19.3.2. CNN
19.3.3. Gallup
19.3.4. MIT
19.3.5. Harvard
19.3.6. CIA
19.3.7. Bloomberg
19.4. People
19.4.1. Stephen Hawking
19.4.2. Marie Curie
19.4.3. Ken Jennings
20. SERVANT
20.1. Who
20.1.1. Martyr
20.1.2. Helper
20.1.3. Monk
20.2. Goal or Method
20.2.1. To lose yourself through service to others
20.3. Brands
20.3.1. Red Cross
20.3.2. Amnesty International
20.3.3. Peace Corps
20.3.4. Humane Society
20.3.5. Police Department
20.4. People
20.4.1. Mother Theresa
20.4.2. Pat Tillman