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Crowdcube by Mind Map: Crowdcube

1. Platform

2. Reference

2.1. The Crowdfunding Bible

2.2. Shopify Post: How To Run a Successful Kickstarter Campaign

2.3. Kickstarter School

2.4. Yancey's Quora Post on Kickstarter Data

2.5. 2011 Kickstarter Statistics

2.6. Art Space Tokyo Case Study

2.7. Kickstarter Blog

2.8. Kevin Clark: How to Plan Your Kickstarter

2.8.1. Kickstarter Worksheet

3. Facebook

4. Advertising

5. Analytics

5.1. Kicktraq

6. Champions

6.1. Recruitment

6.2. Understanding Motivations

6.2.1. Motivation Wheel

6.3. Gamification

7. Field

8. Organizational partners

8.1. Matching donors

8.2. Domain influencers

8.3. Reward providers

9. Press

9.1. Publications

9.1.1. Crowdsourcing.org

9.1.2. Wired

9.1.3. BoingBoing

9.1.4. TechCrunch

9.1.5. Mashable

9.1.6. Read Write Web

9.2. Tools

9.2.1. Media monitoring

9.2.1.1. Google News

9.2.2. Press lists / distribution

9.2.2.1. Journolink

9.2.2.2. PRfire

9.2.2.3. PRNewswire

9.3. Journalist relationships

10. Email / Direct Outreach

10.1. Data & Segmenting

10.2. Content & Timing

11. Rewards

11.1. Ramos Clock Quote

12. Events

13. Key

13.1. Tips

13.2. Games

13.3. Educational resources

13.4. Tools

13.5. Quote

13.6. Trainers

14. Campaign Assets

14.1. Components

14.1.1. Personal / Company Bio

14.1.2. Project Title

14.1.3. Project Image

14.1.4. Short Blurb

14.1.5. Description

14.1.6. Main Video

14.1.7. Supplementary Videos

14.1.8. Funding Goal

14.1.9. Timeline

14.1.10. Rewards

14.1.10.1. Make a special offer to the first X number of backers to drive early donations.

14.1.10.2. Common reward types

14.1.10.2.1. Product Pre-Sale

14.1.10.2.2. Limited edition product

14.1.10.2.3. Branded swag

14.1.10.2.4. Access to community (online or offline)

14.1.10.2.5. Exclusive experience

14.1.10.2.6. Public recognition (status)

14.1.10.2.7. Early access

14.1.10.2.8. Event tickets

14.1.10.2.9. Participation in creating the project

14.1.10.3. Launch Partners

14.2. Backer Experience Flow

14.2.1. Bait

14.2.1.1. Facebook

14.2.1.1.1. Object: Endorsement

14.2.1.1.2. Object: Hook Image

14.2.1.1.3. Object: Hook Text

14.2.1.1.4. Object: Headline

14.2.1.1.5. Object: Blurb

14.2.1.2. Twitter

14.2.1.3. Reddit

14.2.1.4. Press

14.2.1.5. Word-of-Mouth

14.2.1.6. Event

14.2.1.7. Kickstarter friend notification

14.2.2. Bite

14.2.2.1. Watch embedded video within blog/facebook/etc.

14.2.2.2. Link through to Kickstarter page, then watch

14.2.3. Hook

14.2.3.1. Object: First 10-20 secs of video

14.2.3.1.1. Must create emotional connection

14.2.3.1.2. Condensed version of the WHY &/or WHAT

14.2.4. Reel

14.2.4.1. Object: Remainder of video

14.2.5. Capture

14.2.5.1. Urgency

14.2.5.1.1. Scarcity of rewards

14.2.5.1.2. Impose an unknown time constraint

14.2.5.2. Object: Description text

14.2.5.3. Object: Supplemental videos

14.2.6. Filet

14.2.6.1. Object: Followup emails

15. Website Integration

16. Goal & Deadline

16.1. Campaign Goal (min)

16.2. Reach Goals

16.3. Timeline

17. Story

17.1. Audience

17.1.1. Backer personas

18. Twitter

19. Influencers

19.1. Recruitment

19.2. Understanding Motivations

19.2.1. Motivation Wheel

19.3. Gamification