1. Platform
2. Reference
2.1. The Crowdfunding Bible
2.2. Shopify Post: How To Run a Successful Kickstarter Campaign
2.3. Kickstarter School
2.4. Yancey's Quora Post on Kickstarter Data
2.5. 2011 Kickstarter Statistics
2.6. Art Space Tokyo Case Study
2.7. Kickstarter Blog
2.8. Kevin Clark: How to Plan Your Kickstarter
2.8.1. Kickstarter Worksheet
3. Facebook
4. Advertising
5. Analytics
5.1. Kicktraq
6. Champions
6.1. Recruitment
6.2. Understanding Motivations
6.2.1. Motivation Wheel
6.3. Gamification
7. Field
8. Organizational partners
8.1. Matching donors
8.2. Domain influencers
8.3. Reward providers
9. Press
9.1. Publications
9.1.1. Crowdsourcing.org
9.1.2. Wired
9.1.3. BoingBoing
9.1.4. TechCrunch
9.1.5. Mashable
9.1.6. Read Write Web
9.2. Tools
9.2.1. Media monitoring
9.2.1.1. Google News
9.2.2. Press lists / distribution
9.2.2.1. Journolink
9.2.2.2. PRfire
9.2.2.3. PRNewswire
9.3. Journalist relationships
10. Email / Direct Outreach
10.1. Data & Segmenting
10.2. Content & Timing
11. Rewards
11.1. Ramos Clock Quote
12. Events
13. Key
13.1. Tips
13.2. Games
13.3. Educational resources
13.4. Tools
13.5. Quote
13.6. Trainers
14. Campaign Assets
14.1. Components
14.1.1. Personal / Company Bio
14.1.2. Project Title
14.1.3. Project Image
14.1.4. Short Blurb
14.1.5. Description
14.1.6. Main Video
14.1.7. Supplementary Videos
14.1.8. Funding Goal
14.1.9. Timeline
14.1.10. Rewards
14.1.10.1. Make a special offer to the first X number of backers to drive early donations.
14.1.10.2. Common reward types
14.1.10.2.1. Product Pre-Sale
14.1.10.2.2. Limited edition product
14.1.10.2.3. Branded swag
14.1.10.2.4. Access to community (online or offline)
14.1.10.2.5. Exclusive experience
14.1.10.2.6. Public recognition (status)
14.1.10.2.7. Early access
14.1.10.2.8. Event tickets
14.1.10.2.9. Participation in creating the project
14.1.10.3. Launch Partners
14.2. Backer Experience Flow
14.2.1. Bait
14.2.1.1. Facebook
14.2.1.1.1. Object: Endorsement
14.2.1.1.2. Object: Hook Image
14.2.1.1.3. Object: Hook Text
14.2.1.1.4. Object: Headline
14.2.1.1.5. Object: Blurb
14.2.1.2. Twitter
14.2.1.3. Reddit
14.2.1.4. Press
14.2.1.5. Word-of-Mouth
14.2.1.6. Event
14.2.1.7. Kickstarter friend notification
14.2.2. Bite
14.2.2.1. Watch embedded video within blog/facebook/etc.
14.2.2.2. Link through to Kickstarter page, then watch
14.2.3. Hook
14.2.3.1. Object: First 10-20 secs of video
14.2.3.1.1. Must create emotional connection
14.2.3.1.2. Condensed version of the WHY &/or WHAT
14.2.4. Reel
14.2.4.1. Object: Remainder of video
14.2.5. Capture
14.2.5.1. Urgency
14.2.5.1.1. Scarcity of rewards
14.2.5.1.2. Impose an unknown time constraint
14.2.5.2. Object: Description text
14.2.5.3. Object: Supplemental videos
14.2.6. Filet
14.2.6.1. Object: Followup emails
15. Website Integration
16. Goal & Deadline
16.1. Campaign Goal (min)
16.2. Reach Goals
16.3. Timeline
17. Story
17.1. Audience
17.1.1. Backer personas
18. Twitter
19. Influencers
19.1. Recruitment
19.2. Understanding Motivations
19.2.1. Motivation Wheel