Department of Public  Relations

1. Blog/Social Media

1.1. Create Blog Calendar

1.2. Create "how to upload blog" video

1.3. Delegate social media tasks

2. Marketing

2.1. Targeting marketing to TP residents

2.2. Board and Committees

3. Public Relations/Comm

3.1. Targeted messaging to freshman

3.1.1. Some sort of giveaway in TP welcome bag

3.1.1.1. What is driving us to do this?

3.1.1.2. SWOT Analysis

3.1.1.2.1. Strengths

3.1.1.2.2. Weaknesses

3.1.1.2.3. Opportunities

3.1.1.2.4. Threats

3.1.1.3. Customer Findings - What have we learned from customers?

3.1.2. Tabling on Taylor Mall (Taylor Fest, Sun Devil Welcome

3.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

3.1.2.2. What are our competitors doing and how are they positioning?

3.1.2.3. How do we position against each competitor?

3.1.3. Flyers to pass out (all staff keep on hand)

3.1.3.1. Buyer Profile

3.1.3.1.1. Title

3.1.3.1.2. Industry

3.1.3.1.3. Geography

3.1.3.1.4. Business Size

3.1.3.2. Influencer Profile

3.1.3.3. User Profile

3.1.3.4. What do customers want and need?

3.1.3.5. What business problems do each of these customers have?

3.1.4. Push by members to get freshman to like/follow on social media

3.1.4.1. Which customers or sets of customers do we sell to?

3.1.4.2. What are the target market segments that we want to go after?

3.1.4.3. What are the distinct problems for each segment of the market?

3.2. Strategize for year - who are our target publics?

3.2.1. Students

3.2.1.1. Transfer

3.2.1.2. On-Campus

3.2.2. Student orgs - VPS/Director of Finance

3.2.2.1. Make sure website is updated

3.2.2.2. Perhaps have paper flyer to hand out?