Social Media Marketing
by Maggie Askerberg
1. Communication
1.1. Marketers should lead conversations with consumers about the product or business and not control it
1.2. Supply the product promoters with the necessary information so they can easily talk about and promote the product
2. Benefits of social media
2.1. The ability to share content helps spread the word quick
2.2. Social media helps the business receive honest feedback from its consumers
3. The end goal of using social media
3.1. Increased search engine rankings
3.2. Revenue growth
4. Attract followers
4.1. Post regularly on multiple platforms
4.2. Post content that sparks discussion and is engaging
5. Marketing through content creators
5.1. People like famous bloggers or personality figures can get the word out about the product to many people
5.2. Consumers trust the opinions of people whose content they regularly view
6. Know your consumers
6.1. Understand which social media outlets best fit the target market to reach more people effectively
6.2. Interacting with the consumers on a level and outlet that reaches more of the target will build a personal relationship with them, helping to sell the product
7. Downsides of social media
7.1. Negative messages can be read by anyone
7.2. Unhappy customers can ruin the company's reputation
