Social Media Marketing

1. Benefits

1.1. Direct and immediate feedback from consumer and influences next strategy

1.2. Learn more about your customer and where they are

2. Risks

2.1. Bad messages can spread just as quick as positive messages

2.2. Lack of interaction looks bad and there is potential to pursue the wrong communities

3. Engagement

3.1. Unique ability, 2-way interaction with consumer

3.2. Direct and personal, creates a relationship feeling more personal

4. Content Creators

4.1. CGM (Consumer Generated Media)

4.2. Bloggers hold great influence over followers

5. Content Consumers

5.1. Media is directed by users

5.2. Find where your consumers are

6. Content Sharers

6.1. Message is spread as little to no cost to the producer

6.2. Make easy to share to capitalize on the consumer

7. Targeted Advertising

7.1. Ability to focus in on specific groups

7.2. Tailor advertisements to different groups