1. Niche
1.1. Competition
1.1.1. Pepper
1.1.2. Bluestone
1.1.3. Major Lenders
1.2. Profitability
1.2.1. Marketshare
1.2.1.1. 25 - 30%
1.3. Interest
1.3.1. Marketshare
1.3.1.1. 55%
1.4. Expertise
1.4.1. Industry Logic
2. Branding
2.1. Authority
2.2. Content
2.2.1. Outside the Box
2.3. Personality
2.3.1. Custom Lender
2.4. Network
2.4.1. Australia Wide
2.4.2. Broker Community
2.4.3. Advisers
3. Audience
3.1. Demographic
3.1.1. First Home Buyers
3.1.2. Investors
3.1.3. Home Buyers
3.1.4. Car Buyers
3.1.5. Business Owners
3.1.6. SMSF
3.2. Behaviours
3.2.1. Unaware
3.2.2. Limited choice
3.2.3. No money education
3.2.4. Pulse buyers
3.3. Dreams
3.3.1. Home Renovating
3.3.2. Better Neighborhood
3.3.3. Upgrade vehicle
3.3.4. Family help
4. Solution
4.1. Alternative Lending
4.1.1. Rate for risk
4.2. Debt consolidation
4.3. Alternative products
4.4. Acceptance non gen savings
4.5. Fact find
5. Goal
5.1. Grow my brand
5.2. Customer Partnership
5.3. Asset Growth
5.4. Grow residual trail book
6. Product & Services
6.1. Loans
6.1.1. Commercial
6.1.2. Vehicle
6.1.3. Mortgage
6.2. Insurance
6.2.1. Mortgage protection
6.2.2. Home & Contents
6.2.3. Motor
6.2.3.1. Negitave equity
6.3. Moula funding
7. Problem
7.1. Declined By Banks
7.2. Adverse Credit History
7.3. Short Term Employment
7.4. No deposit
7.5. LMI declined
7.6. Too many debts
7.7. Cashflow streams
7.8. Too many credit enquires
8. Opt-in Page
8.1. Thank you Page
8.1.1. $7 Product
8.1.1.1. Paypal
8.1.1.1.1. Download Document
9. FB Ad
10. Blog Posts
11. Affiliates
12. Formula Explained
12.1. Valuable Content
12.2. State Problem
12.2.1. Blog Post
12.2.2. FB Ad
12.2.2.1. Valuable Content
12.2.2.1.1. Lead Magnet
12.2.3. Affiliates