1. SOCIAL MEDIA MARKETING / PR
1.1. FB
1.2. INSTAGRAM
1.3. TWITTER
2. DISTRIBUTION PARTNERS
2.1. GOOGLE WEBSHOP
2.2. AMAZON
2.3. DAWANDA
2.4. NATIONAL WEBSHOPS
2.5. POP UP STORES
2.6. https://www.etsy.com/market/felt_bag
2.7. Importance of guidelines of product presentation
2.7.1. pricing
2.7.2. marketing material for partners
2.8. support of brand?
2.9. target group owner?
3. MARKET ANALYSIS
3.1. PERSONA
3.2. MARKET SPAIN
3.3. MARKET GERMANY
3.3.1. QUESTIONARY VIA FB
3.4. MARKET AUSTRIA
3.5. MARKET SWITZERLAND
4. PRODUCT USP
4.1. FACTUAL („faktischer“ Benefit / Nutzen)
4.1.1. PRODUCT PROPERTIES
4.1.1.1. FELT
4.1.1.1.1. https://www.aetnafelt.com/pages/advantages-of-felt
4.1.1.1.2. https://en.wikipedia.org/wiki/Felt
4.1.1.1.3. http://angelasancartier.net/felt
4.1.1.1.4. http://www.feltbags.de/story
4.1.1.1.5. https://www.amazon.de/Fieltro-BISUTER%C3%8DA-FIGURAS-INFANTILES-FIELTRO/dp/8496365794
4.1.1.2. Technology
4.1.1.2.1. Leggero, Resistente (struttura fibrosa solida), Malleabile, Versatile, Gradevole, Tagli netti
4.2. VIRTUAL
4.2.1. Manufactured in Barcelona
4.2.1.1. Folklore & Colori Vivi España, Personalità
4.2.2. Design in Italy
4.2.2.1. Country of fashion
4.2.2.1.1. Qualità Sartoria Italiana
4.2.2.1.2. Gusto & Eleganza Design
4.2.2.1.3. Ricerca Materia Prima, Importanza Dettagli
4.2.3. emotionaler Benefit“ / Nutzenversprechen
4.2.3.1. Originalità, Diversità Prodotto > Riafferma Status, Personalità Costumer
4.2.3.2. Pezzo Unico > Proprio
4.2.4. „Reason Why“, „Reason to believe“
4.2.4.1. Prodotto Artigianale > Anima Pezzo Unico
4.2.4.2. Gusto Moda e Qualità Controllata VS Produzioni Industriali Major Market
4.2.4.3. Souvenir Commercio Locale Reale
4.2.4.4. Wool felt is a renewable and environmentally friendly resource
4.2.5. Tonality & Style (Tonalität und Umsetzungsstil)(Lifestyle, Limbic Personality)
4.2.5.1. Stile Definito e Deciso con Varietà di Gusto (Classico o Eccentrico)
4.2.6. Usage situation (Verwendungssituation(en))
4.2.6.1. Donna 35 - 60 Classe Media; Carriera; Viaggiatrice
4.2.6.2. Unisex 30 - 40 Regalo a Madre / Amica
4.2.6.3. Uomo 40 - 60 Regalo a Moglie / Madre
4.3. Competitors' Analysis
4.3.1. What makes you better?
4.3.1.1. product properties
4.3.1.1.1. Leggero, Lavabile, Waterproof, Gradevole al tatto, Diverso alla Vista, Varietà Colori e Combinazioni
4.3.1.1.2. INTERNAMENTE FODERATO, TASCA INTERNA, CHIUSURA CON CERNIERA
4.3.1.1.3. Patchwork con Cucitura ZigZag
4.3.1.1.4. RIFINITURE CON CUCITURA ZIGZAG A BRACCIO LIBERO
4.3.1.2. virtual properties
4.3.1.2.1. Chi vuole Riaffermarsi Differente, Distinguersi con un Accessorio che può essere Protagonista, Sentirlo Proprio come Pezzo Unico Artigianale ed in seguito ad una Accurata Selezione del PROPRIO dentro ad una Vasta Scelta
4.3.2. Additional value to the market
4.4. USP CRITERIA
4.4.1. Newness
4.4.1.1. Tipologia Materiale / Tipologia Disegno Prodotto
4.4.2. factual - virtual benefits
4.5. TARGET GROUP
4.5.1. new target group positioning
5. JOIINT VENTURE MARKETING
5.1. Cooperation partners
5.1.1. clothing partner
5.1.2. photographers
5.1.3. ...
5.2. Target group owner
5.2.1. who can introduce your products?
5.2.1.1. list companies with same target group (but doesn't compete)
5.2.1.2. location / meeting
5.2.1.3. target group owner
5.2.1.4. competency owner
5.2.1.5. benefits for target group owner (trojan)
5.2.1.5.1. advantages
5.2.1.6. win - win situation
6. CORPORATE ID
6.1. Logo uniqueness
6.1.1. does your logo represent the claim of what you offer?
6.2. slogan clear?
6.3. typography?
6.4. appears successful?
6.5. philosophy of company?
6.6. values?
6.7. people / background - professionality?
6.8. images? - do your images transfer the emotion?
7. shop usp
7.1. free shipping?
7.2. trusted shop
7.3. 24 hours?
7.4. single sign on with fb
7.5. vast payment acceptance
7.6. ssl certificate
7.7. rayerbag.jp as country domain
8. WEBDESIGN / WEBSHOP OPTIMIZATION
8.1. TECHNICAL OPTIMIZATION
8.1.1. ○ Webshop con posibilidad de administrar el almacén
8.1.2. § p.e. shopware (https://de.shopware.com/)
8.1.3. § Shopware ERP (https://www.pickware.de/)
8.1.4. ○ Darle un nuevo, fresco diseño a la página
8.1.5. ○ Integration del webshop en una página web /Content Management System con funciones integradas como:
8.1.6. § CRM (Customer Relations System)
8.1.7. § BLOG
8.1.8. § SOCIAL MEDIA INTEGRATION
8.1.9. § FACEBOOK / GOOGLE REMARKETING Posibildades
8.1.10. NEWSLETTER