Groundswell

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Groundswell by Mind Map: Groundswell

1. Book

1.1. Part 1: Understanding

1.1.1. Ch 1: Why Groundswell?

1.1.2. Ch 2: Technologies

1.1.3. Ch 3: Social Technographics

1.2. Part 2: Tapping

1.2.1. Ch 4: Strategies

1.2.2. Ch 5: Listening

1.2.3. Ch 6: Talking

1.2.4. Ch 7: Energizing

1.2.5. Ch 8: Helping

1.2.6. Ch 9: Embracing

1.3. Part 3: Transforming

1.3.1. Ch 10: Company - External

1.3.2. Ch 11: Company - Internal

1.3.3. Ch 12: Future

2. Framework

2.1. People

2.1.1. Creators

2.1.2. Critics

2.1.3. Collectors

2.1.4. Joiners

2.1.5. Spectators

2.1.6. Inactives

2.2. Objectives

2.3. Strategies

2.4. Technologies

3. Mindmaps

3.1. This map

3.1.1. Andrew Watson

3.1.1.1. Changing Way

3.1.2. MindMeister

3.2. Other maps

4. Web

4.1. Profile tool

4.2. Charlene Li

4.3. Josh Bernoff