What can Twitter do for a brand, person/ user?

1. Connect people

1.1. the "@" on Twitter enables one to have conversations and more than 1 can join in on the conversation

1.2. Average people are able to direct messages to celebrities

2. Become twitter famous

2.1. Controversial tweets

2.2. funny, punny tweets

3. Participate in dialogues

3.1. Jimmy Kimmel's Mean Tweets, Jimmy Fallon's Hashtags

4. Self expression

4.1. Share self made poems

5. Showcase hidden talents

6. Update others on personal statuses

6.1. Reduces one's loneliness

6.1.1. Humans get lonely sometimes, and we have the tendency to want people to know what we're knowing to feel "involved" with society

6.2. self promotion

7. Receive breaking news instantly

7.1. http://www.isentia.com/blog/3-news-stories-that-appeared-on-twitter-before-mainstream-media

8. Self published entertainment

9. Witnessing feud between celebrities

9.1. Calvin Harris & T Swift drama

10. break the internet

10.1. Ellen's Oscar photo

10.2. Kim K's nude photo

11. Receive feedback about their company/product

11.1. Publish polls for customer satisfaction

12. Post updates for customers

13. Answer FAQs from customers

13.1. clears doubts of customers

14. Allow customers to know about the latest deals and promotions

14.1. Advertise the company products

14.1.1. clickbaits

15. Spreading information using hashtags and trends

15.1. uses threads to keep track with information from consumers and users

16. It's easy for users/people to read others tweets about certain topics by clicking the hashtag

17. Identifying the competitors weakness

17.1. you can go through comments about competitor's and work to avoid having the same issues.

18. live tweeting while watching a show/ movie

19. Gain exposure