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A Campaign by Mind Map: A Campaign

1. FB Ads

1.1. Habit

1.2. Demographics

1.3. Image

1.4. Headline

1.5. Message Text

1.6. Button Text

1.7. URL

1.8. Offer

1.9. Description Text

2. Lead Magnet/offer

2.1. Why did they come to our page

2.2. Lead Magnets

2.2.1. A list of ideas

2.2.2. A quick guide to a topic

2.2.3. A 'Story of our Users' ebook

2.2.4. An ebook

2.2.5. A gift certificate / coupon code

2.2.6. Video Series

2.2.7. Checklist

2.2.8. Event tickets

2.2.9. Webinar Registration

2.2.10. A contest

2.3. Offer

2.3.1. Discount code

2.3.2. Gift certificate

2.3.3. Free add-on

2.3.3.1. Could be a lead magnet

2.3.3.2. Knockout sugar

2.3.3.3. Extra band

2.3.3.4. Buy one get one

3. Sales Page

3.1. Headline

3.2. Video or text

3.3. Offer

3.4. Product Description

3.5. Product Video

4. Funnel (comes from opt-in form, n/a on non-lead campaigns)

4.1. Immediately after (Day 0)

4.1.1. Thank you page

4.1.1.1. Upsell?

4.1.1.2. Downsell?

4.1.2. Confirmation/Thank you email

4.2. Email sequence

4.2.1. 3-5 emails

4.2.2. Followed by pitch/webinar/more

4.3. Email landers, offer landers

5. Landing Page

5.1. Host?

5.1.1. ClickFunnels

5.1.2. Leadpages

5.1.3. Pavlok.com

5.1.4. Stories.pavlok.com

5.2. Headline

5.3. Video or text

5.4. Button callout

5.5. Opt-in form

5.6. Description

6. Retargeting ads

6.1. Habit

6.2. Demographics

6.3. Image

6.4. Headline

6.5. Message Text

6.6. Button Text

6.7. URL

6.8. Offer

6.9. Description Text