THE Ps
by SERGIO MARTINEZ
1. PROMOTION
2. PRODUCT
3. What I sell ?
3.1. List characteristics and find the customer benefit of each .
3.2. Define your nuclear and extended product .
3.3. Define that meets its customers needs .
3.4. Remember that you can be a product, service or combination thereof.
3.5. Nuclear is exclusively the product.
3.6. The extended , understands the value added , warranties , additional services and packaging for example.
4. How did they know and customers buy ?
4.1. Within the promotion you can make announcements on radio, television and newspapers.
4.2. You can advertise in telephone directories.
4.3. Telemarketing to offer their services or products
4.4. Participation in trade fairs.
5. ITS PRIMARY FUNCTION IS THE MOST APPROPRIATE CUSTOMER SATISFACTION ( POTENTIAL OR ACTUAL ) THROUGH WHICH AIMS TO DESIGN THE PRODUCT , SET PRICES , CHOOSE DISTRIBUTION CHANNELS AND COMMUNICATION TECHNIQUES.
6. PEOPLE AND WORKPLACE
7. There is ample A typology of Jobs in Financial Institutions : consultants, accountants , administrative , cashiers, sales managers , agents, telephone operators, technicians.
8. EMPLOYEES AND MANAGEMENT
9. MANAGEMENT
10. The administration is defined as the process of designing and maintaining an environment in which people reach working group selected goals efficiently . This applies to all types of organizations whether they are small or big profit and nonprofit enterprises , to manufacturing industries and the service .
11. FINANCE
12. Among its responsibilities it is to analyze or interpret the various financial statements of the company and to develop accurate and concise clear reports to publicize the different movements allowing better accounting
13. MARKETING
14. The job description of a marketing executive also involves the approval of all product packaging and pricing, make the final decision on all print advertising , radio and television and exploring new markets and opportunities for business
15. WHITE COLLAR WORKERS
16. They are responsible for the office part of the company , including the secretaries , executives , receptionists, messaging , etc.
17. MANUAL BLUE COLLAR WORKERS
18. In the production of esta area prodcuto owners in a company is made, Either by hand or by automatic machinery
19. SUPERVISOR
20. The supervisor is responsible for overseeing the work performed by employees who are on the production and everything is prepared on the basis of the provisions .
21. HUMAN RESOURCES DEPARTMENT
22. The head of the human resources unit must verify that all rules and regulations in the company repeten , also verify that every worker is remunerated by his work with a salary at the end of the month, be in charge of the payroll .
23. ELEMENTS OF ADVERTISING VOCABULARY
24. Viral marketing includes all the marketing techniques that are used in the Internet environment , particularly in social networks, forums and blogs, in order to create brand recognition , allowing know more closely and create views on it in his largely positive , but running the risk that they may also be negative .
25. VIRAL MARKETING
26. QR CODE SCANNING
27. Por medio de este codigo o imagen se puede ingresar a una pagina en internet en el cual se puede estar ofreciendo un producto.
28. OUTDOOR MARKETING
29. It is a strategy of marketing by signs or drawings with a very creative and illusionist appeal that makes consumers feel attracted when they usually go on the roads or enter cities .
30. BRANDING
31. Trademarks are the main image of a particular product which makes the consumer keep them present in their thoughts.
32. FEEL GOOD FACTOR
33. It is the reation when a person has satisfied to have bought a product or service
34. GET ATTENTION
35. With this concept marketer can present a strategic line for which attract the attention of our consumers so they can buy a product.
36. SLOGAN
37. A phrase that is added to the brand of a product to give more value and make it more appealing and attractive .
38. CLASSIFIED ADVERTISEMENTS
39. PRICE
40. PLACE
41. How do I get there?
41.1. Define whether deliver their products directly or through distributors.
41.2. Select whether to hold or sell a home.
41.3. Define , if you use a shop , where it will be located.
42. How much will pay for it ?
42.1. If you define your cost price , add up all the above costs : product, promotion and place ( distribution).
42.2. The number rolled , súmele the percentage of income you want.
42.3. If you set the market price , investigate how much it costs similar goods and services and make a decision.
43. PROMOTION
44. It is the ability and skill to be used to publicize , inform or remind our product to our consumers and non-consumers and for this we also require a good strategic plan.
45. Classified ads are ads that are published in the press (newspapers, newspapers or magazines ) and digital media offer and demand for products and services.
46. OPEN AIR HOARDINGS
47. It is understood by outside advertising, That which is done outside of the buildings and the various dissemination channels in Mobile . Outdoor advertising tries to reach people , when are outside their homes . It is an advertisement for large sizes, and must be overlooking the great distances and heights
48. NEON SIGNS
49. Neon signs are signs or figures on a brand or product , produce a very bright light at night over leaving enough and better advertising of a company.
50. DISPLAY ADVERTISEMENTS
51. These are advertisements on paper or pamphlets that a company offers to customers so they are aware of what is sold and produced , a form of advertising .
52. TV COMMERCIAL
53. Television commercials are a very effective advertising for a company Offer their product to customers because in them the image and sound shows something that is very attractive to the consumer .
54. SPECIAL DISPLAY
55. Son formas de mostrar cierto productos en un super mercado o tienda donde se muestra en un estante el producto los disdeños pueden variar.
56. SOUND EFFECT
57. The sound effects refers to an advertisement or commercial for a particular product to draw more attention to consumer
58. CONSUMERS
59. consumers are those who buy a particular product or service.
60. PRODUCT PLACEMENT
61. It refers to the feeling that a product causes a customer or consumer , this makes this product or brand delivers loyal .
62. BUDGET
63. Budgets help the company or persons personally for better utilization of working or earning money through a business
64. CATCHY TUNE
65. This strategy makes an ad more appealing to the consumer because not only see the commercial if not tambie can hear a melody that refers to what is selling
66. TARGET AUDIENCE
67. A term used as a marketing strategy to attract a specific customer segment
