What is Marketing
by Paola Quiñones
1. Whats isnt the marketing
1.1. Sales
1.1.1. Objective
1.2. Advertising
1.2.1. Tools
1.3. Promotions
1.3.1. Tools
2. Its a total systems of activities
2.1. Market research
2.2. Distribution channels
2.3. Implementations promotion plans
3. It includes a set of processes
3.1. Identify opportunities.
3.2. Conduct market research
4. meets needs
5. active participation of a product or service
5.1. study of price
6. remember, persuade and report
7. Marketing Mix
7.1. Place
7.2. Promotion
7.3. Price
7.4. Product