Indie Musician's Toolkit

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Indie Musician's Toolkit by Mind Map: Indie Musician's Toolkit

1. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

1.1. Helen Baxter

1.2. MD Mohawk Media

2. Mindmap address

2.1. http://www.mindmeister.com/75888780

2.2. Password: mohawkmedia

3. Tours

3.1. Try asking fans where to tour

3.1.1. How big a venue?

3.1.1.1. Living room gigs

3.1.1.2. Pub

3.1.1.3. Rock club

3.1.2. Amanda Palmer

3.1.3. Eventful

3.2. Artists Data

3.2.1. Update all your spaces

3.3. 1Night

3.3.1. NZ Ticketing system

3.4. Crowdbands

3.4.1. The future?

4. CrowdFunding

4.1. Crowdfunding tools

4.1.1. List projects

4.1.2. Choose $$ goal

4.1.3. The Science of Crowdfunding

4.2. Not new idea

4.2.1. Marillion

4.2.1.1. brings music fans closer to the bands they love

4.2.1.2. $60,000 fan funded tour

4.2.1.3. Fan funded album, 2000

4.2.1.3.1. First album 12,000 pre-orders

4.2.1.3.2. Second album 18,000 pre-orders

4.3. Sellaband

4.3.1. 'Where fans can invest in music'

4.3.2. Fleur Jack

4.3.2.1. Can use Kiwi FM as promo channel

4.3.3. Raised 9,000 Euros / $15,000 to record an album

4.3.3.1. 133 'Believers'

4.4. Indiegogo

4.4.1. The Twitch

4.5. Paypal account

4.5.1. To collect sales & donations

4.5.2. Can use donation button

4.5.3. Pay to bank or credit card

4.6. Give a little

4.6.1. NZ Donations

4.6.2. Add embedded widget

5. Distribution

5.1. Soundcloud

5.1.1. Social Media friendly

5.1.2. Embeddable player

5.1.3. Host media files

5.1.4. Demos & fanbase

5.2. Bandcamp

5.2.1. Sell music & merchandise direct to fans

5.2.1.1. Speed of sound

5.2.1.2. $20 - 3 purchases

5.2.1.3. Fans paid $5 to 10

5.2.1.4. Knew goes direct to support us

5.3. CD Baby

5.3.1. Albums

5.3.2. Mass Distribution

5.3.3. Multiple download stores & streaming

5.3.4. Take 9%of revenue - you get 91%

5.3.5. More artist services

5.3.5.1. UPC barcodes

5.4. Tunecore

6. Merchandise

6.1. Traditionally artists made money through touring and merchandise

6.2. Calendars/Photobooks

6.2.1. Self Publishing

6.3. Sell Tshirts etc.

6.3.1. Zazzle.com

6.3.1.1. Embed online store into your site

6.4. QR Codes

6.4.1. Mobile readable messages

7. Marketing

7.1. The only thing artists have to fear is obscurity not piracy.

7.2. Think of services labels offer then go indie

7.3. Website or social media?

7.3.1. Must update regularly

7.3.2. Microblogs easier than blogs to write

7.4. Work your social networks

7.4.1. 33 Million People in the Room

7.4.2. Only set it up if you plan to keep it up to date

7.5. Get Social

7.5.1. MySpace?

7.5.1.1. My Space is dead, long live Facebook

7.5.2. Facebook

7.5.2.1. Groups v Pages

7.5.2.2. Band pages

7.5.3. Twitter

7.5.3.1. Two way info flow

7.5.3.2. Follow your heroes

7.5.3.3. track #hashtags

7.5.3.4. Encourage RTs

7.5.3.5. Ten ways to share music on twitter

7.5.3.6. Pay with a tweet

7.5.4. You Tube

7.5.4.1. Use tags

7.5.4.2. Most hits come from related videos

7.5.4.3. Short form clips

7.5.5. Hootsuite

7.5.5.1. Cross posting

7.5.5.2. Post to multiple twitter, Facebook & linked in accounts

7.5.5.3. Track hashtags

7.5.6. Music Hype

7.5.6.1. Fans listen, love, tweet & share music while being rewarded

7.6. Tagging Strategy

7.6.1. Tags increase visability to search engines

7.6.2. Use your name, location, genre etc.

7.6.3. What 5 key tags will you use?

7.7. Streaming Gigs

7.7.1. Living room gigs

7.7.2. Bedroom webcasts

7.7.3. Ustream.tv

7.8. Behind the scenes blogs

7.8.1. Posterous

7.8.2. Tumblr

7.9. Mobile Media

7.9.1. Publishing

7.9.1.1. Pixelpipe

7.9.2. Streaming

7.9.2.1. Qik.com

7.10. Encourage remixes & mashups

7.10.1. Remix = Reworking audio, images or both

7.10.2. Mashup = Mixing two or more clips together

7.10.3. Publish some digital assets

7.10.3.1. Make it easy for fans

7.10.3.2. Run comps

8. Management

8.1. Band Central

8.1.1. Hootsuite

8.1.1.1. Cross posting

8.1.1.2. Post to multiple twitter, Facebook & linked in accounts

8.1.1.3. Track hashtags

8.2. Communication

8.2.1. GMail / Chat

8.3. Docs & files

8.3.1. GDocs

8.3.2. Zoho

8.4. Projects/People

8.4.1. Team Work PM

8.4.1.1. Albums

8.4.1.2. Tours

8.5. Financial

8.5.1. Pocketsmith

8.5.2. Xero.com

8.5.3. Heaps

8.5.3.1. KiwiBank

9. Inspiration

9.1. Bob Baker

9.1.1. Music Marketing Tips

9.2. Andrew Dubber

9.2.1. New Music Strategies - free ebook

9.3. Tshirts & Suits

9.3.1. Free ebook

9.4. Bootstrappers Bible

9.4.1. Free ebook

10. Intro

10.1. BPI 2010 UK report

10.1.1. 27% more units of music sold in 2010 than 2006

10.1.1.1. album sales overall were down by 7%

10.1.1.2. digital album sales were up 30.6%

10.1.2. More than ever before

10.1.3. Despite Piracy

10.2. Music 'Deals'

10.2.1. A&R

10.2.1.1. Artist & Repertoire

10.2.1.2. Now discovered on You Tube

10.2.2. P&D

10.2.2.1. Production

10.2.2.1.1. Now in bedrooms

10.2.2.2. Distribution

10.2.2.2.1. Digital options cheaper/easier

10.2.3. Marketing

10.2.3.1. Social Media

10.2.3.2. You Tube

10.3. Reality

10.3.1. Labels only sign acts with existing fan base

10.3.2. Artic Monkeys

10.3.3. Justin Bieber

10.3.4. 360 Deals

10.4. Indie approach

10.4.1. Manage your own career

10.4.2. Own your own copyrights

10.4.3. Are you a composer or a performer?

10.4.3.1. Touring

10.4.3.2. Releasing

10.4.4. Ken Kelly - Wired

10.4.4.1. 1,00 True Fans

10.4.4.1.1. brings music fans closer to the bands they love

10.4.5. Sell it ...

10.4.5.1. Keep largest %

10.4.5.2. Multiple formats

10.4.5.3. Multiple Income Streams

10.5. TMet Recordings

10.5.1. The Evil Plans of George Bush III

10.5.1.1. Made September 2001

10.5.1.2. Released September 2001

10.5.1.3. Kiwi FM - Top Ten

10.5.1.4. How to release?

10.5.1.4.1. Vinyl too expensive

10.5.1.4.2. CD's needed stockists

10.5.2. I Like the Blue Ones

10.5.2.1. CDs in Real Groovy, NZ

10.5.2.2. CD Baby - CD Distribution service

10.5.2.2.1. Signed with Itunes 2003

10.5.3. Online store launched Dec 2003

10.5.3.1. Digital downloads

10.5.3.2. NZ dance music

10.5.4. Radio Shows

10.5.4.1. UP Fm

10.5.4.2. Twisted Radio

10.5.4.3. Kiwi FM

10.5.5. Made more from Cd Baby than own store

10.5.6. Closed Online store in 2005

10.5.7. Label deal with Tidy Digital, UK

10.5.7.1. Got a track to the top of the Tidy Charts

10.5.8. Royalties

10.5.8.1. Arrive every 6 months for past 9 years

10.5.8.2. Small amounts

10.5.8.2.1. last royalty cheque $100

10.5.8.2.2. No Marketing since 2002

10.5.8.3. The long tail

10.5.8.3.1. eventually living income

10.5.8.3.2. multiple income streams

10.5.8.3.3. sell lots of small items over time

10.5.8.4. Go where the eyeballs are

10.5.8.4.1. High Street v Bazaar

11. Production

11.1. Use Creative Commons licensing to encourage remixes

11.1.1. CC is updating copyright for digital age

11.1.2. Updating copyright for digital age

11.1.3. Sits on top of copyright

11.1.4. Some rights reserved

11.1.5. Expresses how you want people to use your work

11.1.6. CC Databases

11.1.6.1. Search CC

11.1.6.2. Free Music Archive

11.1.6.3. Jamendo

11.2. Jams

11.2.1. UJam

11.2.2. Jam Studio

11.3. Soundsnap

11.3.1. Hollywood Sound effects and loops

11.3.2. brings music fans closer to the bands they love

11.4. All starts with good audio

11.4.1. DIY Vocal Booth