Invictus Games communication issues:  -Content marketing - Branding

1. Music

1.1. -Get local artist to write a theme song

1.2. Use Hastag for the song title

1.3. Every dollar on Itunes goes to charity

2. Short Film

2.1. Use previous games to create a short film

2.2. Get local actors to do the motivation quotes

2.3. Get local film producers

2.3.1. utilise local network (MUDE)

2.4. Create different types of trailers on Youtube

2.4.1. share it on social media

3. Viral Activity

3.1. The concept of ice bucket challenge

3.2. Get local actors to do it

4. 500 media

5. Authors

5.1. Write about Invictus games

5.2. Can write about individuals/biography like steve jobs

6. Youtube

7. Facebook

8. Twitter

9. Website