1. Development of marketing strategy
1.1. Define the Product strategy
1.1.1. Define Marketing Strategy
1.1.1.1. Research the needs of the market
1.1.1.1.1. Conduct an external analysis (ex: PESTEL)
1.1.1.1.2. Conduct a SWOT analysis
1.1.1.1.3. Analyse competitors products/services (Benchmarking)
1.1.1.1.4. Conduct a Customer survey
1.1.1.2. Define the service
1.1.1.2.1. Define how the service answers the customer needs
1.1.1.2.2. Define the positioning
1.1.1.2.3. Define the segmentation
1.1.1.3. Define Brand identity
1.1.1.3.1. Search name
1.1.1.3.2. Define the logo identity
1.1.1.3.3. Find the value and the message that we deliver
1.1.1.3.4. Define the color
1.2. Define the Place strategy
1.2.1. Define the Website strategy
1.2.1.1. Benchmark template and content of competitors website
1.2.1.2. Brainstorm on different template
1.2.1.2.1. Select a template
1.2.1.3. Create content (pictures, medias and texts)
1.2.2. Find out if there is a possible free office at Groupe Sup de Co La Rochelle
1.3. Define the Promotion strategy
1.3.1. Define intern communication
1.3.1.1. List parties that we are going to communicate to
1.3.1.1.1. Contact Project Team Members
1.3.1.1.2. Contact MBA Students
1.3.1.1.3. Contact Sup de Co Administration
1.3.1.1.4. Contact the Professors
1.3.1.2. Which support we are going to use to communicate
1.3.1.2.1. Mailing: e-mail chart, contact list and campaings
1.3.1.2.2. Intranet and mail link
1.3.1.2.3. Meeting
1.3.1.2.4. Skype
1.3.1.2.5. Interviews
1.3.1.2.6. Videos : borrow a professional camera
1.3.1.2.7. Archived projetcts
1.3.1.2.8. Performance indicators
1.3.1.3. Hire communication manager
1.3.1.4. Define contents that we are going to communicate
1.3.1.4.1. Missions topics
1.3.1.4.2. Studies report
1.3.1.4.3. Planning
1.3.1.4.4. Technical criterias
1.3.2. Define Extern Promotion
1.4. Define the Price strategy
1.4.1. Find out about the possiblity to pay student with ECTS credits
1.5. Define the People strategy
1.5.1. Organize Marketing department
1.5.1.1. Define posts needed
1.5.1.1.1. Communicate to MBA Student about Marketing manager post
1.5.1.1.2. Communicate to Groupe Sup de Co La Rochelle students about Marketing secondary posts
1.5.2. Organize the Business Care Academy people
1.5.2.1. Define different profiles needed
1.5.2.1.1. Hire Groupe Sup de Co La Rochelle students as consultant
1.5.3. Develop a close relationship with Groupe Sup de Co teachers
1.5.3.1. Use their network to create partners and customers
1.5.3.2. Develop a link between teachers and consultant students to create a support
2. Logistics
2.1. Negotiation
2.1.1. Negociate the rooms
2.1.2. Negociate the materials
2.2. IT Activities
2.2.1. Create the email adress
2.2.2. Create the website
2.2.3. Create the Linkedin page
2.2.4. Create the link in the Sup de Co webs
2.3. Organisation
2.3.1. Manage the timetables
2.3.2. Manage the groups
2.3.3. GANTT
3. Process
3.1. Define students recrutement
3.1.1. Precise the commitement scope
3.1.2. Get known by students
3.1.3. Sutdents Inscriptions form
3.1.3.1. It will provide status information
3.1.3.2. It will allow to classify the inscriptions
3.2. Defining how do BC interact with customers
3.2.1. Inscriptions Form
3.2.2. Finding database
3.2.2.1. Mailing
3.2.3. Ambassadors
3.2.3.1. Comm support
3.2.3.2. Program Director
3.2.3.3. Teachers
3.2.3.4. Career Center
3.2.3.5. IRSI
3.3. Available ways to contact the BC
3.3.1. Contact people
3.3.1.1. Business cards
3.3.1.2. Availabilities
3.3.2. Webisete form
3.3.3. Head quartesrs
3.3.3.1. Opening Hours
3.4. Projetct selection
3.4.1. Define the selection chart to to decide weather a project fits in BC scope
3.4.1.1. Approval
3.4.1.2. Refuse
3.4.1.2.1. Feeback
3.4.2. Guidelines
3.5. Project Follow up
3.5.1. Create e template or check list to always be aware on the project advancement
3.5.2. Weekly team meetings to share the information together
3.5.2.1. Minutes of the meeting will be archive and accesible by the team
3.6. Knowledge Transfert
3.6.1. Process chart : this will detail or set process and will be available for the team
3.6.2. Best Practices meeting in order to share how to deal with difficulties and continously improve
3.6.2.1. Best practices informations is to be collected
3.6.2.1.1. Collectionorm
3.6.2.2. Advises will be captured
3.6.2.3. Distributed to all team members
3.6.2.4. Constantly up dated
3.6.3. Ressources Center
3.6.3.1. Define the classification and archive methods
3.6.3.2. Cloud opening to stock the files
3.6.3.2.1. Collection of every (ongoing or finished) project