Design Elements

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Design Elements by Mind Map: Design Elements

1. Balance

1.1. Balance is the optical illusion of equal spacing of objects.

1.1.1. Formal balance

1.1.1.1. When elements on a page can be centered and/or evenly divided both horizontally and vertically it has symmetry. Symmetrical balance is generally for more formal, orderly layouts. These layouts often convey a sense of tranquility, familiarity, elegance or serious thought.

1.1.2. Informal balance

1.1.2.1. It involves placement of elements in a manner that allows elements of varying visual weight to balance one another around an imaginary point. For example, it is possible to balance a heavy weight with a cluster of lighter weights on equal sides of the imaginary line.

2. Movement

2.1. Combines elements in an art work to create the illusion of action

3. Rhythm

3.1. Rhythm is a reoccurring movement or pattern, which can produce a feeling of motion in the design. Size, shape, color, spacing, angles and texture of the materials are all factors in placing rhythm in a design and can help lead the eye in some direction.  Types of rhythm include...

3.1.1. Repetition

3.1.1.1. Repeating similar elements in a consistent manner.

3.1.2. Variation

3.1.2.1. Change in form, size or location.

4. Contrast

4.1. Combining elements to point out their differences

5. Emphasis

5.1. Emphasis is the method used to draw attention to a part of the design by making it the focal point or the main idea.  There are common techniques that are used to add emphasis in a design such as...

5.1.1. Contrasting elements

5.1.1.1. big, small, thick, thin, negative, positive

5.1.2. Color

5.1.3. Reverse an element out of the background

6. Repetiton

6.1. Repeating certain elements throughout the entire design. Using repetition can pull the design together (using a theme of squares then using different sizes and shapes of squares and rectangles).

6.1.1. Example: using a repeated background on a PowerPoint presentation.

7. Unity

7.1. Unity is the completeness and harmony of a design. Unity is achieved when all the elements belong together.  Several methods of organization are used to produce unity in the design such as...

7.1.1. Grouping

7.1.2. Using a grid

7.1.2.1. subdivision of space

8. Color

8.1. Color is the hue of a pigment or light and is produced by the subtraction or addition of primary and secondary colors produced from light.

8.1.1. Humans are restricted by the limitations of their eyes and ears to perceive the world.

8.1.2. Our eyes have cells contained on the retina, that chemically respond to different wavelengths of visible light, namely red, green, and blue. These colors are often refereed to as the visible spectrum.

8.1.2.1. The visible is only one small part of the electromagnetic spectrum. Other waves of the electromagnetic spectrum are always there but our eyes cannot detect them.

8.1.3. Color is the primary tool for symbolism in communication. There are different uses of color...

8.1.3.1. They can attract the eye

8.1.3.2. Produce visual stimuli

8.1.3.3. Organization

8.1.3.4. Provoke emotional response

9. Proportionate

9.1. Proportion is the relative size of one object in comparison to another. The human body is a considered an ideal proportion based on the size relationships between the body and the head. A caricature is funny because the head is out of proportion.

10. Shape

10.1. Shape is any form that occupies and defines negative and positive space. Shape is anything that has width, shape or depth. There are three types of shapes...

10.1.1. Geometric

10.1.1.1. Triangles

10.1.1.2. Squares

10.1.1.3. Circles

10.1.2. Natural

10.1.2.1. Animals

10.1.2.2. Plants

10.1.2.3. Humans

10.1.3. Abstract

10.1.3.1. Simplified Versions of natural shapes

11. Texture

11.1. Texture is the look or feel of any object or surface. This appearance can be...

11.1.1. Visual

11.1.1.1. Illusion texture, such as patterns

11.1.2. Tactile

11.1.2.1. Physical texture

12. Space

12.1. Space is the negative or positive area that an object or objects occupy in a design. Using simple principles can control the relative position of every element. Some principles are...

12.1.1. White Space

12.1.1.1. The space around your design and between elements in your design.

12.1.2. Overlapping Elements

12.1.3. Value

12.1.3.1. The lightness or darkness of an object.

13. Size

13.1. Size is how big or small objects are in relation to the space they occupy. The primary roles size plays in design are...

13.1.1. Function

13.1.1.1. What the Visual is being used for

13.1.2. Atractivness

13.1.2.1. How does the size make it look?

13.1.3. Organization

13.1.3.1. Making the visual easier to process/ understand

14. Line

14.1. Line has length, position and direction and is either visible or invisible. A line (curve) is basically any distance between two points. Lines can take on a variety of shapes and functions such as...

14.1.1. Connectors and separators

14.1.2. Outlines

14.1.3. Graphs and grids

14.1.4. Symbolism