Will give you an estimated monthly traffic number
You'll also want to select keywords based on their difficulty for your site to rank for them.
Keywords come into play with Twitter and Facebook updates
Additional reading:, The Beginner's Guide to SEO - Chapter 5: Keyword Research from Rand Fishkin, Choosing the Right Keyphrases from Sam Crocker, Categorized Keyword Research: Step 2 of the 8-Step SEO Research Strategy from Laura Lippay
Create a Custom Segment
Add Social Sources
Test and Name
Filter Traffic by "Social Media"
via bit.ly pro service
Analytics:, How many clicks per URL, Geolocation, Time clicks occur
URL Shorteners: Which Shortening Service Should You Use? from Danny Sullivan
Upon reaching the end of an article users are presented with:, Sharing buttons, and, an easy copy/paste/share link
thus:, http://www.seomoz.org/seo-industry-survey?utm_source=social&utm_medium=twitter&utm_campaign=industry-survey, appears as:, <link rel="canonical" href="http://www.seomoz.org/seo-industry-survey"/>
301 Redirect or Rel=Canonical - Which One Should You Use? from Paddy Moogan
Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps from Rand Fishkin
Complete Guide to Rel Canonical - How To and Why (Not) from Lindsay Wassell
Put keywords as close to the beginning of your title as possible
Title Tag Best Practices
Do Keywords in Post Titles Really Matter? from Brian Clark
When links are added to a wall, Facebook automatically pulls the title tag, meta description, and a series of selectable images
Put this text to good use!
Entice users to click on the link whether they're searching on Google, OR checking out a shared link.
Meta Description Best Practices