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The Social Media Marketer's SEO Checklist by Mind Map: The Social Media Marketer
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The Social Media Marketer's SEO Checklist

Keyword Research

Google Adwords Keywords Tool

Will give you an estimated monthly traffic number

You'll also want to select keywords based on their difficulty for your site to rank for them.

Keywords come into play with Twitter and Facebook updates

Additional reading:, The Beginner's Guide to SEO - Chapter 5: Keyword Research from Rand Fishkin, Choosing the Right Keyphrases from Sam Crocker, Categorized Keyword Research: Step 2 of the 8-Step SEO Research Strategy from Laura Lippay

Social Segments for Tracking

Segment Social Traffic in Google Analytics

Create a Custom Segment

Add Social Sources

Test and Name

Filter Traffic by "Social Media"

Choosing a URL shortner

Optimal: a shortener that provides a 301 redirect

One that provides analytics

bit.ly

Use a personalized shortener

via bit.ly pro service

Analytics:, How many clicks per URL, Geolocation, Time clicks occur

Additional Reading:

URL Shorteners: Which Shortening Service Should You Use? from Danny Sullivan

Easily Linkable Content

Add Twitter/Facebook/StumbleUpon sharing buttons

Example:

OkCupid.com's blog

Upon reaching the end of an article users are presented with:, Sharing buttons, and, an easy copy/paste/share link

Canonicalize

Important to keep in mind for social sharing

Example:

http://www.seomoz.org/seo-industry-survey

vs.

http://www.seomoz.org/seo-industry-survey?utm_source=social&utm_medium=twitter&utm_campaign=industry-survey

Use Rel=Canonical Tag

thus:, http://www.seomoz.org/seo-industry-survey?utm_source=social&utm_medium=twitter&utm_campaign=industry-survey, appears as:, <link rel="canonical" href="http://www.seomoz.org/seo-industry-survey"/>

Additional Reading:

301 Redirect or Rel=Canonical - Which One Should You Use? from Paddy Moogan

Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps from Rand Fishkin

Complete Guide to Rel Canonical - How To and Why (Not) from Lindsay Wassell

Canonicalization

Page Load Time

If and When your social media messages pick up steam, can your servers handle the load?

Optimize that infographic!!!

Cut the superfluous javascript code

Remember...Google does rank (albeit minor...for now) according to speed.

Title Tag

Here's where those keywords come into play

Remember:

Put keywords as close to the beginning of your title as possible

Additional Reading:

Title Tag Best Practices

Do Keywords in Post Titles Really Matter? from Brian Clark

Meta Description

This text isn't going to help with page rankings, however...

Meta Description text is most often the source of that "Auto Text" that shows up across various social sites. I.e. Facebook

When links are added to a wall, Facebook automatically pulls the title tag, meta description, and a series of selectable images

Put this text to good use!

Entice users to click on the link whether they're searching on Google, OR checking out a shared link.

Additional Reading:

Meta Description Best Practices

Measure and Improve

Read: Calculating and Improving Your Twitter Click-through-Rate from Rand Fishkin