#HCSM 01-09-11

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#HCSM 01-09-11 by Mind Map: #HCSM 01-09-11

1. T1: Milestones & Victories

1.1. General

1.1.1. Early adopters community is broad spectrum (@GailZahtz) Healthcare providers Patients Stakeholders Caregivers Patient Advocates

1.1.2. Shift of HCSM from marginal to central

1.1.3. Growing # of HCSM chat participants

1.1.4. Realization of peripheral impacts of HCSM Mobile Literacy Global Activism Advocacy

1.1.5. Special purpose Crisis & disaster communications Clinical trial information accessible via SocMed Hard-to-reach communities Rural health Homebound Young adults

1.1.6. More awareness of privacy in apps & platforms in best practices means HCSM less risky, more appropriate, more useful

1.1.7. Specifics Shift from "from shiny toy to lets make meaning happen" (@mindofandre) "communicating, crowdsourcing and new channels of knowledge (CCC)" @eQHealth

1.2. Patients

1.2.1. Emergence of the e-patient

1.2.2. Growth of patient communities Diabetes Cancer Autism Rare diseases Niche communities on almost any condition

1.2.3. New kinds of connections between patients Peer to peer International / global

1.3. Professional

1.3.1. More engagement Healthcare providers MDchat RNchat RDchat Education Courses Faculty Mayo: MCCSM Med schools Hospitals Marketing Outreach Patient education Patient support / behavior mod

1.3.2. Benefits to healthcare providers Peer to peer Meet new colleagues Partner across professional boundaries easily Find mentors Generosity / sharing Patient recruitment Patient education

1.3.3. Trusted for reporting out from: Professional conferences ePatient meetings Association events Television shows (like death & dying on PBS) Campus presentations

1.3.4. Representation of HCSM in professional roles Conference presentations Grants Publications in peer-reviewed journals Recognition of need for guidelines AMA FDA Hospitals

1.3.5. Provider-patient communication Patient as partners Decision making Research Communication Valued information source More docs recognize patient impact of HCSM Outreach Patient education

2. T2: Game Changers

2.1. Patient self-advocacy

2.1.1. Examples Locate transplant donor Crowdsource answers to health questions

2.1.2. Information Information seeking Information sharing Beyond dissemation Interpretation Significance Comparisons Context

2.2. #hcsm

2.2.1. Community to support new HCSM users

2.2.2. Knowledge / expertise sharing

2.3. Enterprise social media

2.3.1. Use builds competencies within organizations

2.3.2. Yammer

2.3.3. Learning communities w/in organization

2.3.4. Professional societies engaging

2.3.5. Reduce or eliminate traditional marketing

2.4. Tech

2.4.1. Mobile health Tablets & smartphones 3/4G Cheaper smartphones Clinical apps MobLibMed Link set

2.4.2. Video calls Skype FaceTime

2.4.3. Integration of services

2.4.4. Convergence of tech

2.5. FDASM

2.5.1. Warning letters

2.5.2. Pharma increasing hesitancy to engage

2.6. Professional acknowledgement

2.6.1. AMA guidelines

2.6.2. ASCO

2.6.3. Mayo Clinic Center for Social Media (MCCSM)

2.6.4. Pfizer handbook

2.6.5. Tufts course

3. T3: What Hasn't Changed?

3.1. Challenges

3.1.1. Hospitals not wired

3.1.2. Hospitals block SocMed

3.1.3. Digital divide

3.1.4. HIPAA education

3.2. Net neutrality

3.3. People

3.3.1. HCSM "experts" who aren't credible to HCSM community

3.3.2. Lack of engagement in some communities