Customer experience

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Rocket clouds
Customer experience by Mind Map: Customer experience

1. Woot store

1.1. Affiliate products

1.1.1. Ask to buy clearance items

1.1.2. Dealers

1.1.2.1. http://gungear.com/

1.1.2.2. http://www.onesourcetactical.com/clearanceitems.aspx

1.1.2.3. http://uscavalry.com/

1.1.2.4. http://www.luckygunner.com/

1.1.3. Training packages

1.1.3.1. CR

1.2. Email subscription list

1.2.1. 100% voluntary

1.3. Our products

1.3.1. Digital products

1.3.1.1. 50% off

1.3.1.2. Our stuff

1.3.1.3. Affiliate products

1.3.1.3.1. Jeff Cooper

1.3.1.4. Insane low price - 3.99

1.3.2. Training with CR

1.3.3. Books

1.3.3.1. Marks book

1.3.3.2. Kathys book

1.3.4. Memberships

1.3.4.1. 1 year upgrade

1.4. Sidebar

1.4.1. Shows when sold out

1.5. Blog page

1.5.1. Static HTML

1.6. Other products

1.6.1. Ammo

1.7. Steam store

1.7.1. No putting in card info

1.8. Mockups

1.8.1. "Blog" site

2. Communication with customers

2.1. Surveys

2.1.1. Survey monkey

2.1.1.1. Get pro version

2.1.2. Best way is asking them to type something in

2.1.3. Don't lead people with questions

2.1.4. Randomize questions

2.1.5. Reading stuff typed in

2.1.6. Could put together focus group

2.2. Forum

3. Track retention

3.1. Josh - resurrecting dead ends

3.2. Figure out how many members we lose

3.2.1. By year

3.2.2. Month

3.2.3. Week

3.3. How long have people Been members?

3.3.1. Membership length rewards "veteran"

3.4. Goal: increase retention

3.5. "Retention Funnel"

3.5.1. Audible style deal offers

3.5.1.1. First offer - free products

3.5.1.2. Second offer - free products

3.5.1.3. Third offer - discount

3.5.1.4. Fourth offer - free silver

4. Community building

4.1. Member of the month

5. Sales funnel

5.1. Platinum

6. 101 course

6.1. Free intro

6.2. Send to your friend

6.3. Should I carry?

6.4. Why do I need a gun?

6.5. Model: axe dating site

6.6. Seo value, leadgen for ccr

7. Book club

7.1. Zach teach a lesson

7.1.1. 1984

7.1.2. Constitution

7.1.3. Paine common sense

7.2. Pinheiro

7.2.1. "banned" books - they don't want you to read

7.2.2. Heroes of our rights

7.2.3. History of the 2nd amendment

8. Weekly giveaway

8.1. In ccr

8.2. Each week, offer 1 entry for each contact you recommend

8.3. Give away something new

8.4. In CCR

8.4.1. Sign up friends for CCR

8.4.1.1. Level based rewards

8.4.1.1.1. Level 1 - 5 free reports

8.4.1.1.2. Level 2 - 5 more reports

8.4.1.1.3. Level 3 - paid product

8.4.1.1.4. Level 4 - free silver membership

8.4.1.2. Sweepstakes

8.4.1.2.1. Each contact submitted enters them once

8.4.1.2.2. New prize each week

9. Regular store

9.1. "boutiques"

9.1.1. Affiliate deals

9.1.2. Blackhawk, 511, etc

9.1.3. Drop ship

9.1.4. 5% cut

9.1.5. Different page for each manufacturer

9.1.6. Model after amazon stores ( I think)

9.1.7. We process order, they fulfill

9.1.8. Easy Button

9.1.8.1. Luckygunner

9.1.8.1.1. $15 off for 200 or more - we get $10 commission

9.2. Membership Level

9.2.1. Platinum

9.2.1.1. Free 2 day shipping

9.2.1.2. Just 3.99 1 day shipping

10. USCCA meetups

10.1. Concealed carry convention

10.1.1. Invite vendors to sell products

10.1.2. Raffle orizes

10.1.3. Tell stories

11. Usability

11.1. Usability report

11.2. Change "downloads" to magazine link

12. Product testing

12.1. Products

12.1.1. New node

12.2. Process

12.2.1. Send packet pointing to review site for bonus offer

12.2.1.1. Fill out quick survey/ testimonial for bonus

12.2.1.1.1. Bring sale back to dealer - coupon

12.2.1.1.2. Possible affiliate comm

12.3. Strategy

12.3.1. Within 1-6 months, we sell the product in Woot store

12.3.1.1. We have built in testimonials from members

12.4. Goals

12.4.1. Get product in hands - members

12.4.2. Companies

12.4.2.1. Review

12.4.2.2. Free advertising in cc report, cc mag

12.4.3. Get free products

12.4.4. Have efficient system for drawing who gets them

12.4.5. Efficient system for collecting evaluation forms

12.4.6. Efficient system for letting people know we are getting these done

12.4.7. Efficient process for getting companies mentioned in cc report

12.4.8. Process for getting companies in cc magazine

12.4.9. Process for collecting/soliciting companies

12.5. Send CCR - 1/28/2011

12.6. Map out whole plan - 2/11/2011

12.7. Ccr

12.7.1. Weekly product highlight

12.7.1.1. Plat members are enjoying now

12.7.1.1.1. Click here to upgrade to platinum

12.7.2. If you have a product you'd like us to test, submit here.

12.8. Product Testing Page

12.8.1. Show history of products we've tested

12.9. If you have a

13. Reciprocity App

13.1. Contact don

13.1.1. Backend still there

13.2. Contact LR smith

13.2.1. Compensation agreement

14. Free report development

14.1. Broadcast on handgun taxonomy

14.2. Contact CR, ask who wrote other

14.2.1. Contact him about payment

14.2.2. Pay him

14.2.3. Format it

14.2.4. Post new one to site

14.3. Post, do disabled, send email

14.3.1. Daniel copyright

14.4. Long term - make sure we are sending one every month

15. Forum Guy

15.1. 20/hr

15.2. Take him from where he is to super moderator

15.3. Increase forum permissions - all forums as moderater

15.3.1. Send pat email when done

15.4. Change his title to forum administrator

16. Questions/answers

16.1. Yahoo answers

16.2. Qhub.com

16.2.1. http://qhub.com/sign_up.php

16.3. Options

16.3.1. Vbulletin

16.3.1.1. Build Custom Plugin

16.3.1.2. Find Possible plugin

16.3.1.2.1. Forum Discussion

17. Presentation - 2/11/2011

17.1. Rate on ease of implementation

17.1.1. Details

17.1.2. Talk to programmers

17.2. Rate member experience gain / possible money

17.3. Rate which has most net gain

17.4. Feb 11th

17.4.1. Visuals

17.4.1.1. Brian

17.4.2. Money guessing

17.4.2.1. Pat

17.4.3. Member surveys

17.4.3.1. Forum polls

17.5. Membership experience director

18. Email members when magazine comes out

18.1. Silver membership service delivery channel

18.1.1. Magazine delivery

18.1.2. New reports

19. Tell membership experience stories

20. Website usability firm

21. Welcome Kit

21.1. Referral Program

22. Membership Status

22.1. Platinum

22.1.1. Free 1 Day Shipping

23. Intro tour

23.1. Read an article

23.2. Post on the forum welcome topic

23.3. Unlock a bonus prize

23.3.1. Video welcome from tim

24. Concealed Carry University

25. Member Benefits Page

25.1. Coupons

26. Digg Site

27. Firearms Review Site

27.1. Gun

27.1.1. Rating System

27.1.1.1. New node

27.1.2. Comments

28. Transparency

29. Download Page system

29.1. New node