1. Track retention
1.1. Josh - resurrecting dead ends
1.2. Figure out how many members we lose
1.2.1. By year
1.2.2. Month
1.2.3. Week
1.3. How long have people Been members?
1.3.1. Membership length rewards "veteran"
1.4. Goal: increase retention
1.5. "Retention Funnel"
1.5.1. Audible style deal offers
1.5.1.1. First offer - free products
1.5.1.2. Second offer - free products
1.5.1.3. Third offer - discount
1.5.1.4. Fourth offer - free silver
2. Community building
2.1. Member of the month
3. Sales funnel
3.1. Platinum
4. 101 course
4.1. Free intro
4.2. Send to your friend
4.3. Should I carry?
4.4. Why do I need a gun?
4.5. Model: axe dating site
4.6. Seo value, leadgen for ccr
5. Book club
5.1. Zach teach a lesson
5.1.1. 1984
5.1.2. Constitution
5.1.3. Paine common sense
5.2. Pinheiro
5.2.1. "banned" books - they don't want you to read
5.2.2. Heroes of our rights
5.2.3. History of the 2nd amendment
6. Usability
6.1. Usability report
6.2. Change "downloads" to magazine link
7. Reciprocity App
7.1. Contact don
7.1.1. Backend still there
7.2. Contact LR smith
7.2.1. Compensation agreement
8. Free report development
8.1. Broadcast on handgun taxonomy
8.2. Contact CR, ask who wrote other
8.2.1. Contact him about payment
8.2.2. Pay him
8.2.3. Format it
8.2.4. Post new one to site
8.3. Post, do disabled, send email
8.3.1. Daniel copyright
8.4. Long term - make sure we are sending one every month
9. Questions/answers
9.1. Yahoo answers
9.2. Qhub.com
9.2.1. http://qhub.com/sign_up.php
9.3. Options
9.3.1. Vbulletin
9.3.1.1. Build Custom Plugin
9.3.1.2. Find Possible plugin
9.3.1.2.1. Forum Discussion
10. Email members when magazine comes out
10.1. Silver membership service delivery channel
10.1.1. Magazine delivery
10.1.2. New reports
11. Tell membership experience stories
12. Welcome Kit
12.1. Referral Program
13. Intro tour
13.1. Read an article
13.2. Post on the forum welcome topic
13.3. Unlock a bonus prize
13.3.1. Video welcome from tim
14. Concealed Carry University
15. Digg Site
16. Firearms Review Site
16.1. Gun
16.1.1. Rating System
16.1.1.1. New node
16.1.2. Comments
17. Download Page system
17.1. New node
18. Woot store
18.1. Affiliate products
18.1.1. Ask to buy clearance items
18.1.2. Dealers
18.1.2.1. http://gungear.com/
18.1.2.2. http://www.onesourcetactical.com/clearanceitems.aspx
18.1.2.3. http://uscavalry.com/
18.1.2.4. http://www.luckygunner.com/
18.1.3. Training packages
18.1.3.1. CR
18.2. Email subscription list
18.2.1. 100% voluntary
18.3. Our products
18.3.1. Digital products
18.3.1.1. 50% off
18.3.1.2. Our stuff
18.3.1.3. Affiliate products
18.3.1.3.1. Jeff Cooper
18.3.1.4. Insane low price - 3.99
18.3.2. Training with CR
18.3.3. Books
18.3.3.1. Marks book
18.3.3.2. Kathys book
18.3.4. Memberships
18.3.4.1. 1 year upgrade
18.4. Sidebar
18.4.1. Shows when sold out
18.5. Blog page
18.5.1. Static HTML
18.6. Other products
18.6.1. Ammo
18.7. Steam store
18.7.1. No putting in card info
18.8. Mockups
18.8.1. "Blog" site
19. Communication with customers
19.1. Surveys
19.1.1. Survey monkey
19.1.1.1. Get pro version
19.1.2. Best way is asking them to type something in
19.1.3. Don't lead people with questions
19.1.4. Randomize questions
19.1.5. Reading stuff typed in
19.1.6. Could put together focus group
19.2. Forum
20. Weekly giveaway
20.1. In ccr
20.2. Each week, offer 1 entry for each contact you recommend
20.3. Give away something new
20.4. In CCR
20.4.1. Sign up friends for CCR
20.4.1.1. Level based rewards
20.4.1.1.1. Level 1 - 5 free reports
20.4.1.1.2. Level 2 - 5 more reports
20.4.1.1.3. Level 3 - paid product
20.4.1.1.4. Level 4 - free silver membership
20.4.1.2. Sweepstakes
20.4.1.2.1. Each contact submitted enters them once
20.4.1.2.2. New prize each week
21. Regular store
21.1. "boutiques"
21.1.1. Affiliate deals
21.1.2. Blackhawk, 511, etc
21.1.3. Drop ship
21.1.4. 5% cut
21.1.5. Different page for each manufacturer
21.1.6. Model after amazon stores ( I think)
21.1.7. We process order, they fulfill
21.1.8. Easy Button
21.1.8.1. Luckygunner
21.1.8.1.1. $15 off for 200 or more - we get $10 commission
21.2. Membership Level
21.2.1. Platinum
21.2.1.1. Free 2 day shipping
21.2.1.2. Just 3.99 1 day shipping
22. USCCA meetups
22.1. Concealed carry convention
22.1.1. Invite vendors to sell products
22.1.2. Raffle orizes
22.1.3. Tell stories
23. Product testing
23.1. Products
23.1.1. New node
23.2. Process
23.2.1. Send packet pointing to review site for bonus offer
23.2.1.1. Fill out quick survey/ testimonial for bonus
23.2.1.1.1. Bring sale back to dealer - coupon
23.2.1.1.2. Possible affiliate comm
23.3. Strategy
23.3.1. Within 1-6 months, we sell the product in Woot store
23.3.1.1. We have built in testimonials from members
23.4. Goals
23.4.1. Get product in hands - members
23.4.2. Companies
23.4.2.1. Review
23.4.2.2. Free advertising in cc report, cc mag
23.4.3. Get free products
23.4.4. Have efficient system for drawing who gets them
23.4.5. Efficient system for collecting evaluation forms
23.4.6. Efficient system for letting people know we are getting these done
23.4.7. Efficient process for getting companies mentioned in cc report
23.4.8. Process for getting companies in cc magazine
23.4.9. Process for collecting/soliciting companies
23.5. Send CCR - 1/28/2011
23.6. Map out whole plan - 2/11/2011
23.7. Ccr
23.7.1. Weekly product highlight
23.7.1.1. Plat members are enjoying now
23.7.1.1.1. Click here to upgrade to platinum
23.7.2. If you have a product you'd like us to test, submit here.
23.8. Product Testing Page
23.8.1. Show history of products we've tested
23.9. If you have a
24. Forum Guy
24.1. 20/hr
24.2. Take him from where he is to super moderator
24.3. Increase forum permissions - all forums as moderater
24.3.1. Send pat email when done
24.4. Change his title to forum administrator
25. Presentation - 2/11/2011
25.1. Rate on ease of implementation
25.1.1. Details
25.1.2. Talk to programmers
25.2. Rate member experience gain / possible money
25.3. Rate which has most net gain
25.4. Feb 11th
25.4.1. Visuals
25.4.1.1. Brian
25.4.2. Money guessing
25.4.2.1. Pat
25.4.3. Member surveys
25.4.3.1. Forum polls
25.5. Membership experience director
26. Website usability firm
27. Membership Status
27.1. Platinum
27.1.1. Free 1 Day Shipping