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Marketing Basics by Mind Map: Marketing Basics
4.1 stars - 9 reviews range from 0 to 5

Marketing Basics

Needs some additional work to get things in a logical order. Main goals of this mindmap is to help to achive the following goals. How to get customers to buy your products How to position/create a brand  

strategy

overall goal of business

specific markets

market needs

products/services

implementation

metrics

expenses/tactics/time

aggregates the programs

monitoringTools

social Media ROI

basics

rules

= market research

know your customers

know your competition

know your product/capacities

know your potential customers

benefit/pain point

understand/demonstrate benefit, for distributor, for customer, for producer

pain point, which problem is solved, who has the problem, how much is it worth to be solved

target market

part of the strategy

how many

who are they

why and how do they benefit

where are they

message to the market

this is tactics (at least a relevant part of it)

what

how

targeting, early adopters, opinion leaders

segmentation

adaptation

put numbers on it.

how many

how fast

competitive analysis

tactics

message

media

channels

programs

each one has milstones, budgets, kpi, and responsibilities

events

mailings

ads

press release

socialmedia

is it a program or even part of the strategy?

example image for strategy/tactics/programs

shortcut

determine financial goals

create prospects and clients

provide dates and costs per tactics. determine how many sales (=clients) you need!

strategies

tactics

track and log results

iterate

the marketing mix (Ps)

people

everybody should be an evangelist

product

uniqueness

benefits

features

price

expected ROI

pricing

place

Sales & Distribution

distribution methods, direct channel or intermediaries, distribution costs, delivery terms, inventory/packaging

transaction process, order/billing/shipping process, payment process, return policy/warranties, after sales support/feedback system, credit terms/discounts

sales strategy, salespeople?, incentives for them, training

processes

communication

promotion, based on your USP, what message, which media, sales promotion, marketing materials, publicity, tradeshows, guerilla activities

guiding principles

Drive Sales

Build Awareness

Drive Traffic

Build Community

But what is Marketing all about?

The Purchase Process Funnel

<- Purchase, <- Consideration, <- Preference, <- Perception, <- Awareness