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Episode #29: SEO by Mind Map: Episode #29: SEO
5.0 stars - 12 reviews range from 0 to 5

Episode #29: SEO

What's New


Addicted to

Google Support Nightmare

Helping wife with SEO

FINALLY Launching Qanda Forums


We were keynote speakers for a business conference in Florida, Thanks Verio, Have a video available

Porch Potty Commercial

Getting ready to open our Canadian warehouse (shipwire)

DRENCHED Fitness going well



# of links

Authority of links (pagerank)

Relevance of links (Anchor Text & Context)

Other Stuff, Social Signals, Domain Authority, Page Load Speed, Clickstream data (???), Velocity of links (how fast are you aquiring)


Fish with a net, not a line & hook

Dominate the first page

Google 66%, Bing 25% (in US), Baidu dominates in China

Keywords, What do you want to rank for?

On-site SEO vs. Off-site SEO

Black Hat vs White Hat

How To Get Banned, Cloaking with Malicious/Manipulative Intent, Link Acquisition from Known Link Brokers/Sellers, Links from the Page to Web Spam Sites/Pages, Frequent Server Downtime & Site Inaccessibility, Malware on Site, Text color is the same as background color

JC Penny Got Banned

BMW Got Banned

About Google

Google Instant

Universal Search, Videos, Local, News, Products

Free vs Paid (AdWords)

On Site SEO

Title & Meta Description

Focus on what will get click thrus

Keywords in the beginning of the title

Keyword Usage

H1 Tags (large text)

Anchor Text

Beginning of content

Keyword density

in domain name

in url


Machine Readable Format

Sitemaps errors will cause google/bing to trust your sitemap less

Tells search engines where all the pages are on your site

Types, Normal, News, Video Sitemap

301 Redirects

Google won't flow PageRank over 302 (Temporary) & 307 (Temporary) redirects

instructions to search engines

meta tags, noindex, tells search engines not to index a page, nofollow, noodp, nosnippet

robots.txt, disallow google and other bots from certain pages

Site Performance

Enable Caching

Use a CDN for images and scripts

Enable gzip compression

Use Google CDN for common scripts

Other factors

Freshness of content

Internal linking structure

Quality, Content vs Advertising, Content Length, Author


All In One SEO

SEO SmartLinks

Google XML Sitemaps

Scribe SEO


Bing Webmaster Tools

Google Webmaster Tools

IIS SEO Toolkit (Windows only)

SeoMoz On-Page Report Card

Off-Site SEO


No-Follow vs Follow links

High quality, relevant links




Raven Tools


Google Toolbar (PageRank indicator)

Link Building

Submit Your Site, Not necessary. Register for webmaster tools instead

Directories, DMOZ, Yahoo Directory, Best Of The Web


Press Releases, PRWeb, PRLog, PRNewswire

Blogs, You might have to email or pickup the phone to get a link

Review Sites, Send your product to review sites

Competitor Research, Site Explorer

Trending and Momentum, Google is watching how fast you're adding links .. be consistent if you want to stay relevant


How old is your domain

How long is it registered for

Profile Linking

Use rel="me" links to link your profiles together

Keyword Research

Finding Keywords

Google Keyword Tool, Other Search-based keyword tool is being retired


Long-Tail Keywords vs Generic Keywords

Users are getting more specific

Google Instant is suggesting longer keyword phrases

Testing Keywords

See how keywords perform in AdWords before doing SEO on them

Keyword Competition

SEOMoz Keyword Difficulty Tool

Keyword Mutations

We don't spell so gud

Need to target misspellings may be reduced by instant search/auto-suggest

Entity Categories

Permutations of entities (Product, Condition, Location, etc)

Examples, Speech Therapy Beverly Hills, Speech Therapy Los Angeles, Speech Pathologist Beverly Hills, Beverly Hills Speech Pathologist, Oral Motor Therapy Los Angeles

Search Intent






Commercial Intent of Keywords

Microsoft AdLabs Commercial Intent

Picking your top Keywords

1. Your brand

2. top 10 most relavent keywords

Future of SEO

Personalized Search

No 2 people are going to see the same 10 blue links, Test using "porn mode", aka "private browsing mode" in Firefox, "Incognito mode" in Chrome, "InPrivate Browsing" in IE

Completely Changes the game

Ranking Factors, Search History, Location, Demographics, Computer & Browser Type, Resolution, SOCIAL CONNECTIONS, IP Address

Social Search

Like Buttons

Twitter Follows & Tweets

Google +1

"Suzy" Shared this


Pages ranking because of who wrote the content

Algorithm Changes

Panda, 2011, Vary your inbound anchor text more, Article Marketing may not be worth it any longer, Use you brand name in your TITLE element, Don't add pages to you site just to attract new keyword terms unless it useful or has purpose., No more Link Farms, JC Penny

Caffine, 2010

Your ranking will change - so should your strategy

SERP Optimization

Optimizing for click-thru

Page Title

Meta description

Look at click thru in Google Web Mastertools

Does google use clickstream data?, definitely on adwords (maybe on organic), Long clicks, time spent until next search

Universal Search

Google Merchant Center





Drawing Attention

SERP Modifications, Toolbars, Norton Anti-virus

Sitelinks with Google Webmaster Tool

Semantic Markup, microdata,, Understood by Google, Bing, Yahoo, itemprop, itemscope, itemtype, Microformats, Google Rich Snippet, Authors, Review Ratings, Google Checkout Badge - no longer available, Recipes, Businesses, Events, Embedded information, RDF

Google Instant

Optimizing the suggestions?



Gregory Henricks $75, Marriage and Family Therapist in Berkeley CA

Tim Hess $50,

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