Identify, articulate, and focus on a defined purpose
Respond to the need of the appropriate audience
Respond appropriately to different rhetorical situations
Use conventions of format and structure appropriate to the rhetorical situation
Adopt appropriate voice, tone, and level of formality
Understand how each genre helps to shape writing and how readers respond to it
Write in multiple genres
Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information
Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres
Use information, writing, and reading for inquiry, learning, thinking, and communicating
Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context
Be aware that it usually takes multiple drafts to create and complete a successful text
Develop flexible strategies for generating, revising, editing, and proof-reading
Understand the collaborative and social aspects of research and writing processes
Use appropriate technologies to manage data and information collected or generated for future use
Learn common formats for different genres
Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics
Understand and apply legal and ethical uses of information and technology including copyright and intellectual property
The idea behind contrast is to avoid elements on the page that are merely similar. If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different. Contrast is often the most important visual attraction on a page.
Repeat visual elements of the design throughout the piece. You can repeat color, shape, texture, spatial relationships, line thicknesses, sizes, etc. This helps develop the organization and strengthens the unity.
Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page. This creates a clean, sophisticated, fresh took.
Items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units. This helps organize information and reduces clutter.