FUNCION SUMA

Create a Market Plan for introducing a new product or brand

Get Started. It's Free
or sign up with your email address
FUNCION SUMA by Mind Map: FUNCION SUMA

1. SINTAXIS

1.1. SUMA(número1, [número2], …)

1.2. número1 (Obligatorio): Primer número (o rango de celdas) a considerar en la suma.

1.3. número2 (Opcional): Números (o rangos de celdas) adicionales a sumar. Se pueden especificar hasta 255 números adicionales.

2. EJEMPLO

2.1. EjemplosSUMA(1,3,4) = 8 SUMA(A1:A5) = Suma de los valores en el rango A1:A5

3. VENTAJAS

3.1. Suma valores individuales

3.2. Tiene un asitente que es la AUTOSUMA

3.3. Puede especificar hasta 255 números

4. DEFINICION

4.1. Devuelve el subtotal de una lista de valores aplicando la operación indicada.

5. CARACTERISTICA

5.1. La única función que posee un botón propio para ser introducida en una fórmula es la función SUMA

5.1.1. Situational Analysis / Drivers

5.1.1.1. What is driving us to do this?

5.1.1.2. SWOT Analysis

5.1.1.2.1. Strengths

5.1.1.2.2. Weaknesses

5.1.1.2.3. Opportunities

5.1.1.2.4. Threats

5.1.1.3. Customer Findings - What have we learned from customers?

5.1.2. Competitive Analysis

5.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

5.1.2.2. What are our competitors doing and how are they positioning?

5.1.2.3. How do we position against each competitor?

5.1.3. Target Customer(s)

5.1.3.1. Buyer Profile

5.1.3.1.1. Title

5.1.3.1.2. Industry

5.1.3.1.3. Geography

5.1.3.1.4. Business Size

5.1.3.2. Influencer Profile

5.1.3.3. User Profile

5.1.3.4. What do customers want and need?

5.1.3.5. What business problems do each of these customers have?

5.1.4. Customer Segmentation

5.1.4.1. Which customers or sets of customers do we sell to?

5.1.4.2. What are the target market segments that we want to go after?

5.1.4.3. What are the distinct problems for each segment of the market?

5.1.5. Total Available Market

5.1.5.1. New Prospects

5.1.5.1.1. How much of each target segment have we penetrated?

5.1.5.1.2. How much opportunity is available in each target segment?

5.1.5.2. Existing Customers

5.1.5.2.1. Can we up-sell existing customers?