Facts most people run from

1. 02. CTR is low, you ad copy/image is bad

1.1. try different image

1.2. Tighter targeting ( Norrow or ...

1.3. Precise interests (high affinity)

1.4. Magazine, associations, websites

2. 04. CPA is high, you segmentation is bad (placements)

3. 01. CPM hight, your target is bad

3.1. Give it 24 hours to come down

3.1.1. if still hight

3.1.1.1. duplicate, try again

3.1.1.2. try larger audience

3.1.1.3. open up age range 18+

3.1.1.4. combine placements (Mobile+desktop)

4. 03. CPC is hight, your offer is bad

4.1. Give it 24 hours to come down

4.1.1. If still hight

4.1.1.1. Increase CTR

4.1.1.2. Change your offer (promotion)

4.1.1.3. Change your image