1. USP/Positioning
1.1. Military Setting
1.1.1. One of the rare Korean dramas with a military theme
1.1.2. Urgency of War
1.1.2.1. Male character has to constantly leave at crucial moments
1.1.2.1.1. Not typical romance drama
1.1.2.2. Unites in airbrushed, real-world circumstances
1.1.3. Relates to male population in Korea
1.1.3.1. Male serves NS in Korea
1.1.3.1.1. Attached couples
1.1.3.2. Peacekeeping missions
1.1.3.2.1. Reflects real-life tension between North & South Korea
1.1.4. Army Culture
1.1.4.1. Korea’s national spirit and communitarian culture
1.2. Pre-production
1.2.1. Fully pre-produced before airing
1.2.1.1. Usually pre-production continues after airing
2. Collaborators
2.1. International Companies
2.1.1. Laneige
2.1.1.1. Song Hye Kyo, the female lead in DOTS, is also a Laneige brand ambassador
2.1.2. Subway
2.1.3. Hyundai
2.1.4. Sony
2.1.5. Snickers
2.1.6. OCOO (Kitchenware Company)
2.1.7. Samsung
2.1.7.1. Mobile Phone Used
2.2. Korean Companies
2.2.1. Dal.Komn Coffee
2.2.2. Enter6 (Shopping Mall)
2.2.2.1. Clothing Sponsored
2.2.3. KGC Cheong Kwan Jang Korean Red Ginseng
2.2.4. Other Smaller Companies
2.3. Entertainments
2.3.1. Popular Singers From Various Different Entertainment Companies
2.3.1.1. StarShip (K.Will)
2.3.1.2. CJ E&M (Davichi)
2.3.1.3. SM Entertainment (Chen from EXO)
2.3.1.4. C-JeS Entertainment (Gummy)
2.3.1.5. MUSIC & NEW (LyN)
2.3.1.6. Solo - artist (Yoon Mi-rae)
2.4. Tourism
2.4.1. South-Korea Tourism Board
2.4.1.1. Song Joong-ki as the Korea Tourism Honorary Ambassador for 2016
2.4.1.2. ‘Descendants of the Sun’ Filming Sites
2.4.1.2.1. Taebaek Hanbo exhausted mine
2.4.1.2.2. Samtan Art Mine
2.4.1.2.3. Dal.komm coffee
2.4.1.2.4. Camp Greaves DMZ Experience Center (Gyeonggido)
3. Company capabilities
3.1. South korea
3.1.1. KBS
3.1.1.1. One of the biggest S.Korea television network
3.1.1.1.1. Available in 32 countries
3.1.2. Production company : NEW
3.1.2.1. exported the drama to 32 countries
3.1.2.1.1. Cambodia
3.1.2.1.2. Singapore
3.1.2.1.3. Hong Kong
3.1.2.1.4. Japan
3.1.2.1.5. Greece
3.1.2.2. Produced movies such as
3.1.2.2.1. Miracle in cell no.7
3.1.2.2.2. Train to Busan
3.1.2.2.3. market value : 12,100.00 +200.00 (1.68%)
3.1.2.2.4. Miracle in cell no.7
3.2. China
3.2.1. iQiyi
3.2.1.1. total of 202.18 million mobile viewers
3.2.1.1.1. exclusive right to stream the show in China
4. Target Audience
4.1. Mainly female viewers
4.1.1. Age Group: 20~30 plus
4.1.1.1. Reason 1: reflect Korea's state of gender imbalance
4.1.1.2. Reason 2: fulfills fantasies of the female audience (physically strong, caring and romantic)