L'Oréal
by iona django
1. ENVIRONMENTAL IMPACT
1.1. All along the production chain, the TNC follows a policy of environmental conservation and the protection of natural resources and biodiversity
1.2. The company still uses animal testing extensively
2. ROLE IN GLOBAL ECONOMY
2.1. The company has offices in more than 130 countries
2.2. Half the company's sales came from new markets outside Europe and North America, mostly in emerging economies
2.3. Despite the financial crises in Europe and North America, L’Oréal has been growing and gaining market share, mostly at the expense of its competitor
2.4. multicultural executives have come to play a critical role in product development (not just in Paris but also in New York, Tokyo, Shanghai, Rio, and Mumbai)
3. SOCIAL AND CULTURAL IMPACT
3.1. The company's products are global symbols of fashion and sophistication, appealing to the idealized self-image of customers.
3.2. Uniformisation of beauty standards and features
3.2.1. Public acceptance of the beauty industry
3.2.1.1. change in social status of the sex -> empowerement of women