Measuring EM

1. MTES scale consisting of

1.1. Hendonism

1.1.1. refresment

1.1.1.1. Local culture

1.1.1.1.1. Meaningfulness

2. Reach / volume

2.1. Conversion rate

2.1.1. cost per click analysis

2.1.1.1. branding metrics

3. Loyalty

3.1. conversion rate

3.1.1. unique visitors

3.1.1.1. task completion rate

4. tracking the lead source

4.1. Establish goals

4.1.1. Define performace indicators

5. Facebook and twitter developed measurement partnerships with third party data providers resulting in powerful quantitive data on brand return and ROI

6. Return on investment

7. KPI measurment tools

8. Pretest

8.1. During

8.1.1. post