Sirius XM
by angela chung
1. Internet Dependent
1.1. Internet connectivity costs
2. Competition
2.1. AM/FM Broadcasters
2.2. In-dash infotainment
2.3. Smartphones
2.4. Internet radio
2.5. Internet music streams
2.6. Personal devices
3. Consumers
3.1. Vehicle Owners
3.2. Boat owners
3.3. Airlines
3.4. Car rental agencies
3.5. Retailers
3.6. Brick & Mortar businesses
3.7. Call centers
4. Low/No subscription costs
5. No explicit upfront costs for radio use
6. Playable on multiple devices
7. May move to cheaper internet offerings
8. Untapped markets
9. Portable
10. Costs
10.1. Programming
10.2. Royalties
10.3. Dealer incentives
10.4. Manufacturer incentives
10.5. Infrastructure
10.6. Operational
10.7. Marketing
10.7.1. Cross-promote
10.8. Debt
11. Features
11.1. Customizable
11.2. Single Source for wide content
11.3. Exclusive content
11.4. Accessible in remote areas
11.5. Mobile app
11.6. Strong automaker relationships
11.7. Relationship with Liberty Media
11.8. Partnerships with car rental agencies
12. Limitations
12.1. Within America
12.1.1. FCC regulated
12.1.2. Potential to expand to other regions
12.2. Non-portable
12.2.1. Leverage online app
12.3. Limited content compared to internet
12.3.1. Incorporate internet programming