1. Research question 2
2. Research question 3
3. Research question 4
4. Research question 5
5. Research question 1
6. Interview + Questionnaire
7. Literature review + Secondary sources + Questionnaire
8. Questionnaire + Interview + Literature review + Secondary sources
9. Interview
10. Literature review + Secondary sources
11. Situation of organ donation
11.1. Organs is unable to meet the demand.
11.2. 2,000 patients waiting for proper organs every year while about 50 of them passed away in waiting.
11.3. 100 brain-dead patients are suitable for organ donation every year but only about half of them donated.
11.4. Family disagreed due to the traditional belief and the uncertainty of their wishes.
11.5. Hong Kong does not have a dedicated authority. Hospitals do not have dedicated teams.
11.6. A Committee on Promotion of Organ Donation was set up in April 2016 to increase the rate of register.
11.7. The opt-out system is still being investigated.
12. Attitude and action of citizens
12.1. More than 50% of citizens are willing to donate.
12.2. Some expressed their wish to family members/ friends, just a few of them carried an organ donation card / registered online.
12.3. Only about 3% of the population registered at the Centralised Organ Donation Register.
12.4. About 40% of those who are willing to donate had done nothing to express their wish.
12.5. Who aged 55-64, who divorced/ separated/ widowed, blue collar workers, those with less monthly household income, those living in public rental flats and those with lower educational attainment of the respondents tend to be not willing to donate organs after death.
13. Reasons to register
13.1. help other people
13.2. organs are useless to self after death
13.3. knowing the organs are always in limited supply
13.4. influenced by media
14. Reasons not to register
14.1. family members disagree
14.2. traditional belief
14.3. would like to keep the body intact
14.4. unfamiliarity of the donation system
14.5. feel unlucky
14.6. still young to think
14.7. afraid of unknown
15. Reasons not yet register
15.1. didn’t action actively
15.2. thinking registration is not urgent
15.3. Stilling considering the way to express
15.4. don’t know the ways to express
16. Description of organ donation
16.1. From media & respondents
16.1.1. generous and love
16.1.2. helping and saving lives
16.1.3. mutual benefits and fortune
16.1.4. benevolence
16.1.5. meaningful
16.1.6. open-minded
16.2. From religions
16.2.1. Christians: loving others as self
16.2.2. Catholics: respecting lives and to help others.
16.2.3. Buddhists: eliminate the pain of others and collecting charitable and pious deed (功德) to have a better reincarnation (輪迴).
16.2.4. Islam: saving lives and respecting human dignity.
17. Existing promotion in HK
17.1. Organ Donation Day
17.2. Leaflets and posters
17.3. Booths at MTR stations, hospitals, streets
17.4. Colour books, games, educational material
17.5. Bus parade
17.6. Promotion truck with videos and games
17.7. ‘Organ Donation Promotion Charter’
17.8. Sports gala
18. Ad messages from foreign campaigns
18.1. Save others. Save up to 8 lives.
18.2. Waiting is frustrating.
18.3. Putting self in others’ shoes.
18.4. No excuse for us. Even a stupid / bad guy could be hero to save others.
18.5. Death is not the end. To extend lifetime.
18.6. Passing the organs like passing something you have finished.
18.7. Give happiness to others.
18.8. Everybody is needed.
18.9. If you’re not an organ donor when you die, you take another life with you.
19. The real stories related
19.1. Donors & Their family
19.1.1. ‘Putting self to other’s shoes’, they felt the pains and needs of others so decided to help / donate.
19.1.2. Helping others is meaningful and it’s a grace.
19.1.3. The bereaved family felt warm & comforted, donation brightened up the others and also brought happiness to another family.
19.1.4. It feels like the love/ part of the deceased is still here.
19.2. Recipients
19.2.1. Felt depressed and anxious in the tough experience under disease, then very grateful after gained the proper organ to live on.
19.2.2. Learn to treasure and respect life.
19.2.3. Hopes to impact others with love and support organ donation.
19.3. People around
19.3.1. Felt touched and support organ donation.
19.3.2. Learned from the luck about saving lives and hope to deliver the luck to the others.