My Top 10 Takeaways From Comm101
by Alejandro Field
1. Value Propositions
1.1. POINTS OF PARITY/DIFFERENCES
1.2. VALUE PROPOSITION CANVAS
1.2.1. Gains
1.2.2. Pains
1.2.3. Cotumers Job
1.2.4. Gain Creators
1.2.5. Pain Relievers
1.2.6. Product & Service
1.3. VALUE PROPOSITIONS
2. CSR & Sustainability
2.1. WHAT IS SUSTAINABILITY
2.2. CHIEF SUSTAINABILITY OFFICER (CSO)
2.3. CREATING SHARED VALUE
2.4. THE TRIPLE BOTTOM LINE
2.4.1. Environmental
2.4.2. Economic
2.4.3. Social
3. Performance Management and BTM
3.1. WHAT IS BTM?
3.2. MEASURING PROFITABILITY
3.3. ORGANIZATIONAL STRUCTURE
3.3.1. Centralized
3.3.2. Decentralized
3.4. RESPONSABILITY ACCOUNTING
4. People, Culture & Teams
4.1. ORGANIZATIONAL CULTURE
4.2. HUMAN RESOURCE MANAGMENT
4.3. INTRINSIC VS. EXTRINSIC MOTIVATION
4.4. ARE BOSSES NECESSARY?
5. Social Enterprise and Arc Innitiative
5.1. SOCIAL ENTERPRENEURS
5.2. SOCIAL ENTERPRISE
5.2.1. Private sector
5.2.2. Public Sector
5.3. FINANCIAL VS. SOCIAL RETURNS
6. Market Research
6.1. DECISION FUNNELS
6.2. FEEDBACK LOOP
6.2.1. Word of mouth
6.3. CONSUMER BEHAVIOUR
6.4. TYPES OF RESEARCH
6.4.1. Quantitative
6.4.2. Qualitative
7. Marketing Meets Accounting
7.1. SWOT ANALYSIS
7.2. LEGACCY COSTS
7.3. FIXED & VARIABLE COSTS
8. Business Ethics
8.1. VALUE BASED MANAGMENT (VBM)
8.2. STAKEHOLDERS
8.3. BUSINESS ETHIC LEADERSHIP
9. Decision Tools
9.1. BMC (BUSINESS MODEL CANVAS)
9.1.1. Value Proposition
9.1.2. Costumer Segment
9.1.3. Key Partners
9.1.4. Key Activities
9.1.5. Key Resources
9.1.6. Channels
9.1.7. Revenue Streams
9.1.8. Cost Structure