Germans from 50 to 60 years

1. Healthy lifestyle

1.1. Active

1.2. Love cycling and walking

2. Media

2.1. Use more & more new media

2.2. Are on socialmedia pages

2.3. Used to traditional media

3. Interested in culture

4. More attractive to north of Amsterdam

5. Love the beach

6. Active age group on the internet

7. Many different interests

8. Kids are ± 20 years old

9. Still working

10. Go by car

11. Have money to spend

12. Could be grandparents

13. Kids do'nt always live at home anymore