3D Printer Commercialization
by Song XU
1. marketing issues
1.1. super high price: 800$ ~ 3000$
1.2. not widespread concept
1.3. gap between consumers and vendor
2. applicable context
2.1. fashion industry - highly customised
2.2. creative design industry - fast prototype in iterative process: get tangible prototype when speak to customer
2.3. educational industry - instant objects from digital models, better understanding for students
3. economic influence
3.1. decrease the importance of scale economies effect (cited from The Economists)
3.2. comparable revolution as steam engine in 18 centuries for the industry
3.3. bring challenges to developing countries and opportunities to developed countries who own the patents, knowledge and skilled manufacturing capability.
