Budweiser

1. Product

1.1. Consistent

1.2. Affordable

1.3. Over 10 billion in sales

1.4. Number one selling non light beer

2. Brand Image

2.1. America's Beer

2.2. Working man's beer

2.3. Reliable

3. Young Adults

3.1. Losing popularity

3.2. Losing customers

3.3. more interested in micro brews and IPAs

4. Older Customer

4.1. Loyal

4.2. Many customers go-to beer