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Creative Business Structure by Mind Map: Creative Business Structure
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Creative Business Structure

This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work.

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Branding & Identity


Grow a large digital footprint

Brands take to time to grow


who are you?

why are you here?

what do you want to produce/acheive?

Helen Baxter

Helen Baxter is MD of Mohawk Media, producer of the g33k show on Kiwi FM, Teaching Fellow at Victoria University and author of the MsBehaviour Files at the Big Idea.

Linked In:

Been publishing online since 1994

Mohawk Media



  "When participants were aware of the height, high ceilings activated abstract thinking and thoughts of freedom, whereas low ceilings activated concrete thinking and thoughts of confinement." Joan Myers-Levy  

Study from University of Minnesota

The idea came to Joan Meyers-Levy as she stood waiting to board a plane. The ceiling was so low that she had to duck her head to enter the cabin. She wondered how ceiling height might affect our thinking and, being a professor of marketing, she conducted a study.

Ceiling height can affect the way we think

High ceilings are best for abstract blue sky thinking, and lower ceilings help with detailed, analytical thinking.

Learn in different places for maximum retention


Stand Up

In the standing more mobile positions, both accuracy of thinking and idea innovation were higher than when sitting down,  

Designing Your Optimal Creative Environment


Increase monitor size to increase productivity

Lazily Productive

Nothing is perfect

Avoid Interruptions

Say No

Work when is best for YOU!

Be clever with the time you have

Value your time

Design your time

Re-cycle, re-use re-mix

Recommended reading:


Indie Attitude

Manage your own career

Own your own copyrights

Believe that artists should fear obscurity not piracy

Sell it ...

Think series or universe

Serious about being creative

Tshirts & Suits

What's your motivation?

Creative Structures

Limited company - no employees

Mohawk Media

Telescopic in size

Results not time or task based

Creative process needs structure

Know that happiness leads to success