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MOBILE ADVERTISING by Sami Birch by Mind Map: MOBILE ADVERTISING
by Sami Birch
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MOBILE ADVERTISING by Sami Birch

Attitudes

Marketers

Consumers

Personal Experience

Statistics, Many see SMS ads as "ad-clutter"

Tsang, Melody M., Ho Shu-Chun, and Liang Ting-Peng. "Consumer Attitudes Toward Mobile Advertising: An Empirical Study." International Journal of Electronic Commerce 8.3 (2004): 65-78. Business Source Complete. EBSCO. Web. 17 Feb. 2011.

Koo, Wanmo, M.S. “Generation Y Attitudes on Mobile Advertising: Impacts of Modality and Culture”. August 2010. University of North Texas. Web. 15 Feb. 2011

Profits

Costs

Projected to reach $2 billion in 2011 Source: Anonymous, . "Mobile Advertising Projected to Reach $2 Billion in 2011. " Book Business 1 Jan. 2011: ABI/INFORM Trade & Industry, ProQuest. Web. 17 Feb. 2011.

Effect on Marketing Strategies

Privacy

Permission Based Advertising

Flaherty, Theresa, and Irvine Clarke. Advances in Electronic Marketing. Hershey, PA: Idea Group Publishing. 2005. Print. (139-152)

Trends

SMS

Gauzente, Claire. "Does anybody read SMS-advertising? A qualitative and quantitative study of mobile users' attitudes and perceived ad-clutter." International Journal of Technology and Human Interaction 6.2 (April-June 2010): 13(17). Academic OneFile. Gale. Grand Valley State University. 17 Feb. 2011

Smartphones

Tablets/iPads

GPS

Tang, Justin, and Nate Gertsch, et al. “Ad As You Go: A Study of Ad Placement on Personal Navigation Devices”. No Date. 1-5. Web. 15 Feb. 2011.

Anonymous. “Multimedia, Online, Internet; Increased Use of Mobile Marketing Continues Into 2011.” Marketing Weekly News. Feb. 2011. Web. 15, Feb. 2011.

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