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MOBILE ADVERTISING by Sami Birch by Mind Map: MOBILE ADVERTISING by Sami Birch
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MOBILE ADVERTISING by Sami Birch

Attitudes

Marketers

Consumers

Tsang, Melody M., Ho Shu-Chun, and Liang Ting-Peng. "Consumer Attitudes Toward Mobile Advertising: An Empirical Study." International Journal of Electronic Commerce 8.3 (2004): 65-78. Business Source Complete. EBSCO. Web. 17 Feb. 2011.

Koo, Wanmo, M.S. “Generation Y Attitudes on Mobile Advertising: Impacts of Modality and Culture”. August 2010. University of North Texas. Web. 15 Feb. 2011

Profits

Costs

Effect on Marketing Strategies

Privacy

Permission Based Advertising

Flaherty, Theresa, and Irvine Clarke. Advances in Electronic Marketing. Hershey, PA: Idea Group Publishing. 2005. Print. (139-152)

Trends

SMS

Smartphones

Tablets/iPads

GPS

Anonymous. “Multimedia, Online, Internet; Increased Use of Mobile Marketing Continues Into 2011.” Marketing Weekly News. Feb. 2011. Web. 15, Feb. 2011.

Relevance