MOBILE ADVERTISING by Sami Birch

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MOBILE ADVERTISING by Sami Birch by Mind Map: MOBILE ADVERTISING by Sami Birch

1. Attitudes

1.1. Marketers

1.2. Consumers

1.2.1. Personal Experience

1.2.2. Statistics

1.2.2.1. Many see SMS ads as "ad-clutter"

1.3. Tsang, Melody M., Ho Shu-Chun, and Liang Ting-Peng. "Consumer Attitudes Toward Mobile Advertising: An Empirical Study." International Journal of Electronic Commerce 8.3 (2004): 65-78. Business Source Complete. EBSCO. Web. 17 Feb. 2011.

1.4. Koo, Wanmo, M.S. “Generation Y Attitudes on Mobile Advertising: Impacts of Modality and Culture”. August 2010. University of North Texas. Web. 15 Feb. 2011

2. Profits

2.1. Costs

2.1.1. Projected to reach $2 billion in 2011 Source: Anonymous, . "Mobile Advertising Projected to Reach $2 Billion in 2011. " Book Business 1 Jan. 2011: ABI/INFORM Trade & Industry, ProQuest. Web. 17 Feb. 2011.

3. Effect on Marketing Strategies

4. Privacy

4.1. Permission Based Advertising

4.2. Flaherty, Theresa, and Irvine Clarke. Advances in Electronic Marketing. Hershey, PA: Idea Group Publishing. 2005. Print. (139-152)

5. Trends

5.1. SMS

5.1.1. Gauzente, Claire. "Does anybody read SMS-advertising? A qualitative and quantitative study of mobile users' attitudes and perceived ad-clutter." International Journal of Technology and Human Interaction 6.2 (April-June 2010): 13(17). Academic OneFile. Gale. Grand Valley State University. 17 Feb. 2011

5.2. Smartphones

5.3. Tablets/iPads

5.4. GPS

5.4.1. Tang, Justin, and Nate Gertsch, et al. “Ad As You Go: A Study of Ad Placement on Personal Navigation Devices”. No Date. 1-5. Web. 15 Feb. 2011.

5.5. Anonymous. “Multimedia, Online, Internet; Increased Use of Mobile Marketing Continues Into 2011.” Marketing Weekly News. Feb. 2011. Web. 15, Feb. 2011.

6. Relevance