Professional Use of Social Media Minna Takala 15.5.2012 Lecture / Workshop Lappeenranta Un...

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Professional Use of Social Media Minna Takala 15.5.2012 Lecture / Workshop Lappeenranta University of Technology by Mind Map: Professional Use of  Social Media Minna Takala    15.5.2012  Lecture / Workshop   Lappeenranta University of Technology

1. Use of Social Media in small business development -

1.1. Rlabs, Cape Town, South Africa

1.2. LinnaBikeShop / Linnan Pyöräverstas Hämeenlinna, Finland

1.3. Zipipop

2. What is Social Media?

2.1. So many definitions

2.1.1. Search Google with "social media definition"

2.2. Some basic "tools"

2.2.1. Microblogging => Twitter -> Yammer

2.2.2. Blogging => Wordpress -> Blogger

2.2.3. Personal / professional social networks => Facebook => Linked In

2.2.4. White label social communities => Ning => Webs

2.3. ... and so many more Comprehensive, emerging list of collaborative tools ...

2.4. Pictures tell more than 1000 words ...

2.4.1. Search Google with "social media"

2.5. History / Future of Social Media contantly emerging

2.5.1. Web on the move - Landscapes of Mobile Social Media - VTT Report 2007

2.5.2. Social media guidelines for organizations - VTT Working Paper 2011

2.6. Some Interesting examples

2.6.1. Url shortener . bit.ly

2.6.2. Llayar - augmented reality applications

2.6.3. Location based services

2.6.3.1. Virtuaalipolku

2.6.3.2. Foursquare

2.6.4. Microfunding

2.6.4.1. Kiva

2.6.4.2. Grow Vc

2.6.4.3. Kickstarter

2.6.5. Microtasks / jobs

2.6.5.1. Otetsudai networks

2.6.5.2. Microtakss, virtual assistants gamification etc.

2.6.5.3. Uusi

3. Use of Social Media in International Research

3.1. Projects

3.1.1. INSCO -project (TEKES) Innovation in Sourcing Competencies

3.1.2. ProViWo - project (TEKES) Professional Use of Virtual Worlds

3.1.3. Meraka Institute

3.1.4. Rendez - research project (TEKES) 2006 - 2008

3.2. Specific Tools

3.2.1. Academia.edu

3.2.2. Mendeley

3.2.3. Zotero

3.2.4. etc.

4. Use of Social Media for personal development

4.1. How to use Twitter?

4.1.1. 1) trends & key people to follow 2) making notes and share them on-time for this a class 3) using lists for special interests 4) sharing quick info related to course

4.2. How to use Facebook?

4.2.1. 1) groups & networks 2) making surveys. focus groups for research 3) communication and sharing information 4) preparing events and meeting via Facebook 5) finding information "crowdsourcing" personal networks

4.3. What else could be used ?

4.3.1. 1) slideshare for info 2) MIT open campus 3) book clubs ? amazon... 4) using feed readers (eg. Google reader) for selected people

4.4. How to use blogs?

4.4.1. chech Luis Suarez - elsua -blog Sacha Chu - Living an awesome life blog

4.5. Linked- In

4.5.1. 1) Recruiting people 2) Alumni activities 3) joining global groups in selected themes e.g. knowledge management 4) making groups of your interest and inviting people to join 5) using polls

4.6. Other possibilities

4.6.1. Prezi

4.6.2. Slideshare

4.6.3. Google Docs

4.6.4. Yammer

4.6.5. etc.

5. Possibility to join in & learn more SomeTime Communities & Groups & Events & Books

5.1. Commuinities & Events

5.1.1. SomeTime 2010, 2011, 2012

5.1.1.1. Facebook group

5.1.1.2. preparatory meetinga on-line

5.1.1.3. Seminar in June

5.1.2. Some researchers network in Linked-In

5.2. Books

5.2.1. Tapscott & Williams (2006) Wikinomics Tapscott & Williams (2010) Marcrowikinomics

5.2.2. Libert & Spector (2007) We are smarter than me.

5.2.3. Aalto & Uusisaari (2009) Nettielämää - sosiaalisen elämän maailmat.

6. Use of Social Media in business contexts

6.1. Options for presense

6.1.1. An active role - multichannel presense, active interaction

6.1.2. A passive rolle - observing, no interaction

6.1.3. In active role - no activity for company side

6.1.4. No presense ? seldomly an option ?

6.2. Application Areas

6.2.1. Business Development

6.2.2. Business Intelligence

6.2.3. R&D

6.2.4. Sourcing

6.2.5. Marketing

6.2.6. Production

6.2.7. Maintenance Care

6.2.8. Internal communication

6.2.9. etc.