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Social Media by Mind Map: Social Media
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Social Media

This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work.

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Draft your social media strategy.

A social media strategy is a content, tagging and relationship management plan across key channels with the aim of active engagement.





7 Steps for a successful social media campaign

3 Types of Social Media Strategy

Add your Wordpress RSS to twitter with Hootsuite

Social Media v Old Media

"social principles - transparency, open information access, collaboration, participation, crowdsourcing, engagement"

Social Media Revolution

old media is one way




social media is two way

read & comment

watch & tweet

Activities, PR, Customer service, Collaboration, Networking, Learning, Marketing

XKCD Map of Online Communities



Work your social networks

33 Million People in the Room

Media Monitoring

Google Alerts

Track keywords in new, blogs, web, video, groups

Exercise: Set up Google Alerts

Twitter Hash tags


Real simple syndication

Can read content using feed reader

Feedly for Firefox


How to measure ROI

Social Media Metrics Superlist

Map metrics against goals

Active is better than passive

Metrics, Map against goals, Traffic - page views etc, Leads & sales, Customer rentention, Brand recognition, discussion, comments, mentions, Followers, likes, re-tweets, mentions

Social Strategy


Why?, What is your motivation?, Digital word of mouth, Markets are conversations, Listen and learn, Dear lazyweb...?

Who?, Who are you trying to reach?, Go where the eyeballs are, High Street v Bazaar, Need support from the top

Where?, What channels will you focus on?

What?, Not just about selling or PR, What do you want to communicate, Is it aligned with your business strategy?

How?, How will you know if your plan is working?, Embrace transparency, Welcome feedback & engage

When?, When will you start?, When will you manage your networks?, How much time can you spend?, It will take time to get results

Social Media Tools

Facebook=Who? Twitter=What? FourSquare=Where? LinkedIn=When? Quora=How? Myspace=Why bother?


Two way info flow

Follow your heroes

track #hashtags

Twitter tips, Add an avatar image & bio, Send a tweet, Follow people you know, Follow your heroes, How to set up a Twitter page, profile, lists, Tutorial Video, How to get the most out of your 140 characters, Short URLs,, Shorten, share, measure

Twitter Apps, Twibbon Campaigns, Events - Twijector, Topsy Measurement, Twitter lists, hashtags, Tweriod - when to tweet?, Pay with a Tweet, Qwitter, Retweets, Twitter Tools Mindmap

Ask to be added to Twitter lists, wikimusical on US radio after doing this



Groups v Pages

Events, How to organise an event on Facebook

Manage Privacy settings!, Stay current

Linked In

Business networks

Ask questions, join groups, professional profile - CV, Superguide to Linked In

Ten ways to use Linked In

Linked In learning centre

How to use Linked In

Add Helen Baxter: Linked in


Post to multiple twitter, Facebook & linked in accounts

Track hashtags

Add RSS to twitter, facebook, linked in





QR Codes, 5 Unique uses, QR Codes for business, QR Code generator


Social Media Guide

The essential guide to Social Media

Read Write Web


Social Media News & web tips!/mashable


Diigo: Web 2.0 Tools

Tweet This Book

Pay with a Tweet

Vaughn Davis

Advertising is a wall - social is a window

NZ Journalists on Twitter