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Scale360 by Mind Map: Scale360

1. branding

1.1. CI

1.1.1. logo

1.1.2. brand guidelines

1.1.3. brand story

1.2. Positioning

1.2.1. target audience

1.2.2. markets

1.2.3. value proposition

1.3. Core messages

2. Social

2.1. Twitter

2.1.1. Share news

2.1.1.1. Scale360 updates

2.1.1.2. industry/related stories

2.1.2. industry comment

2.2. LinkedIn

2.2.1. blog

2.2.1.1. solutions

2.2.1.2. vision

2.2.1.3. industry comment

2.2.1.4. Contributors

2.2.1.4.1. Hani

2.2.1.4.2. Nev

2.2.1.4.3. Raymond

2.2.1.4.4. Hubert

2.2.2. promote events: hosted, joined

2.2.3. connect

2.2.3.1. Industry connections

2.3. Youtube

2.3.1. Host all videos

2.3.1.1. showcase solutions

2.3.1.2. vision

2.3.1.3. mission

2.3.1.4. Showcase technology

2.3.1.4.1. training

2.4. Facebook

2.4.1. recruitment

2.4.1.1. ads

2.4.1.2. showcase office

3. Online

3.1. Website

3.1.1. SEO

3.1.2. SEM

3.1.3. future plans

3.1.3.1. Solutions page

3.1.3.2. blog

3.1.4. Newsletter

3.2. ads

3.2.1. Banking

3.2.2. finance

3.2.3. fintech

3.3. Influencer engagement

4. Events

4.1. Hosted

4.1.1. Invited

4.1.2. exclusive

4.1.3. product demos

4.2. joined

4.2.1. speaking

4.2.1.1. Fintech

4.2.1.2. finance

4.2.1.3. banking

4.2.1.4. IT

4.2.1.4.1. hackathon

4.2.2. Exhibit

4.2.3. attend

4.2.4. guerilla

4.3. Attendance plan

4.4. Sponsorship

5. PR

5.1. Interviews

5.1.1. group

5.2. Press release

5.2.1. Partner

5.2.2. Owned

5.3. Events

5.4. Media training

5.5. Q&A doc

5.6. bylines

5.7. newsletter

5.8. Media

5.8.1. TV

5.8.2. Print

5.8.3. online

6. Collateral

6.1. Branded goods

6.1.1. Pens

6.1.2. t-shirts

6.1.3. thumb drive

6.2. Event support

6.2.1. standees

6.2.2. brochures

6.2.3. back-drop

6.2.4. videos

6.2.4.1. corporate

6.2.4.2. solutions

6.3. Sales support

6.3.1. Sales playbook

6.4. Solution focused

6.4.1. KYC

6.4.2. Biometrics

6.4.3. Digital branch

7. partner relations

7.1. industry associations

7.2. Sales

7.2.1. training

7.2.2. Incentives

7.2.3. supporting collateral

7.3. events/websites

8. Internal comms

8.1. newsletter

8.2. monthly meetings

8.3. quarterly 'meet-ups'

9. Experience centre