1. Online
1.1. Website
1.1.1. SEO
1.1.2. SEM
1.1.3. future plans
1.1.3.1. Solutions page
1.1.3.2. blog
1.1.4. Newsletter
1.2. ads
1.2.1. Banking
1.2.2. finance
1.2.3. fintech
1.3. Influencer engagement
2. Events
2.1. Hosted
2.1.1. Invited
2.1.2. exclusive
2.1.3. product demos
2.2. joined
2.2.1. speaking
2.2.1.1. Fintech
2.2.1.2. finance
2.2.1.3. banking
2.2.1.4. IT
2.2.1.4.1. hackathon
2.2.2. Exhibit
2.2.3. attend
2.2.4. guerilla
2.3. Attendance plan
2.4. Sponsorship
3. Collateral
3.1. Branded goods
3.1.1. Pens
3.1.2. t-shirts
3.1.3. thumb drive
3.2. Event support
3.2.1. standees
3.2.2. brochures
3.2.3. back-drop
3.2.4. videos
3.2.4.1. corporate
3.2.4.2. solutions
3.3. Sales support
3.3.1. Sales playbook
3.4. Solution focused
3.4.1. KYC
3.4.2. Biometrics
3.4.3. Digital branch
4. partner relations
4.1. industry associations
4.2. Sales
4.2.1. training
4.2.2. Incentives
4.2.3. supporting collateral
4.3. events/websites
5. Experience centre
6. branding
6.1. CI
6.1.1. logo
6.1.2. brand guidelines
6.1.3. brand story
6.2. Positioning
6.2.1. target audience
6.2.2. markets
6.2.3. value proposition
6.3. Core messages
7. Social
7.1. Twitter
7.1.1. Share news
7.1.1.1. Scale360 updates
7.1.1.2. industry/related stories
7.1.2. industry comment
7.2. LinkedIn
7.2.1. blog
7.2.1.1. solutions
7.2.1.2. vision
7.2.1.3. industry comment
7.2.1.4. Contributors
7.2.1.4.1. Hani
7.2.1.4.2. Nev
7.2.1.4.3. Raymond
7.2.1.4.4. Hubert
7.2.2. promote events: hosted, joined
7.2.3. connect
7.2.3.1. Industry connections
7.3. Youtube
7.3.1. Host all videos
7.3.1.1. showcase solutions
7.3.1.2. vision
7.3.1.3. mission
7.3.1.4. Showcase technology
7.3.1.4.1. training
7.4. Facebook
7.4.1. recruitment
7.4.1.1. ads
7.4.1.2. showcase office
8. PR
8.1. Interviews
8.1.1. group
8.2. Press release
8.2.1. Partner
8.2.2. Owned
8.3. Events
8.4. Media training
8.5. Q&A doc
8.6. bylines
8.7. newsletter
8.8. Media
8.8.1. TV
8.8.2. Print
8.8.3. online