How to carry out a survey

1. Setting the market objectives

1.1. Decide what you want to find out

2. Designing the questionnaire

2.1. Decide if you want closed or open ended questions

2.2. Writing out questions using short and simple sentences

2.3. Provide an introduction and give clear instructions on what to do in the questionnaire.

2.4. Start with easy questions before moving on to difficult ones.

2.5. When asking for specific or confidential information, provide a range. example: age 35-40

3. Choosing the survey methods

3.1. Internet survey

3.2. Postal survey

3.3. Telephone survey

3.4. Personal survey face to face

3.5. Observations