Lydia & Jen - Brand Map

1. Strengths

1.1. Building rapport quickly

1.2. Teaching/Facilitating

1.3. Motivating others

1.4. Using humour to put people at ease

1.5. Establishing trust quickly

1.6. We're fun!

1.7. Good at ideas/Brainstorming

1.8. We quickly see the potential in others and help them unveil it

1.9. Intuitive

1.10. Writing

1.11. Listening

2. Why we care

2.1. We want to be independently successful

2.2. We want to work together full time

2.3. We know what it's like to not take FULL responsibility for ourselves

2.4. We've been through it

2.5. We want a community of amazing women following us

3. Our Unique Spin

3.1. Structured, tailor made support for fast and visible progress

3.2. There's two of us

3.3. We're a couple

3.4. We're humourous, approachable and fun

3.5. People want to get to know us and work with us

4. Weaknesses

4.1. Perfectionism

4.2. Procrastination

4.3. Decisiveness

4.4. Disorganised

4.5. Thinking on the spot when stressed/nervous

5. Values/Beliefs

5.1. People Matter

5.2. Life Matters

5.3. Authenticity and transparency

5.4. Believe in the awesome potential of others

5.5. Taking responsibility for ourselves is the key to feeling happy

5.6. Quality and Value

5.7. Approachable and accessible

6. Our Personality/Things we like to do

6.1. Be with friends

6.2. Tattoos

6.3. Pub culture

6.4. Grungy Girlie

6.5. We love to chat and connect with others

6.6. Mindset/Law of Attraction

6.7. Teach, speak and collaborate

7. Who we love working with/would love to work with

7.1. People who want to take action

7.2. People who want more from their lives

7.3. People who want to be their own saviours but don't know where to start

7.4. People who want motivation and clarity

8. Who we serve

8.1. Women aged 25-45

8.2. Ready for change but not sure how

8.3. Perfectionists

9. How we can help

9.1. We're good at nurturing a community

9.2. We can teach how to overcome the things that hold you back

9.3. We know how to quickly help people believe in themselves and their potential

9.4. We know how to improve your mindset

9.5. We've helped lots of girls and women change their own lives - so we can teach it