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Operating Themes by Mind Map: Operating Themes
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Operating Themes

Make pre-sales customers want to contact us

Customers BATNA doesn't encourage them to contact us

Find drop off points and ask them to call us, using livenow (chat) logic

Ask customers if they are sales or support, ask if what they're viewing is useful

Add ni.com/statename

Determine if they're system-level, ISR level, or transactional

Virtual FSE interacts with customer and sets up contact points with NI

Ask the customer if their looking for a system, a board for an exisiting system, or a custom application (have you seen how our other customers have used these products ... link to PL Community)

Use Sales Widget to market to customers based on stripes

Make ni.com collaboration core to ISR/FSE jobs and core to C/C collaboration

Use system diagram tools to allow employees / customers to communicate how things work

expand ... content generator

Always remind internal/external customers of the value of ni.com channel

Create a new welcome to ni.com email, include regional ISR/FSE, show-off parts list

Include Profiler link in all leads

Include link to collaborate in all printer-friendly versions

Include link to collaborate in all advisor interactions

Make customers beg for UP

Use same queries in Profiler in MyNI

Show customers value of UP through collaboration

Make the long tail cheaper by making customers market to other customers

expand more on this ... PL -> community

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