1. content for exposing my brand
1.1. USP unique selling point?
1.1.1. first encaustic hub
1.1.2. good quality workshops
1.1.3. energy and enthusiasm, inspirational, fabulous !
1.2. propose galleries to have demonstrations as opening
2. life balance
2.1. daily routine: studio every day
2.1.1. days for marketing and promotion
2.1.2. days for painting and deadline for exhibitions
2.2. week end family/friends only
3. marketing my offering
3.1. social media/better social media presence
3.1.1. FB
3.1.2. instagram
3.1.3. create blog
3.1.3.1. valuable content
3.1.3.1.1. showcase journey
3.1.3.1.2. process with images
3.1.3.1.3. videos
3.1.3.1.4. create more cava posts
3.1.3.2. regular posting ( start with monthly
3.1.4. webiste
3.1.4.1. add blog
3.1.4.2. add shop?
3.1.4.3. more subscribers !
3.1.4.3.1. competitions?
3.1.4.3.2. good blogs
3.2. connecting to community
3.2.1. art in studio
3.2.2. creative clare
3.2.3. buiscuit community
3.2.4. join other FB groups
3.2.5. participation to events
3.2.5.1. /networking events
3.2.5.2. artfairs?
3.2.5.3. speaking gigs
3.3. define clearly my brand
3.3.1. one solid product
3.3.1.1. vision : I am CURRENTLY rekindling an ancient painting practise and setting up the first encaustic hub in Ireland, by organising workshops and demonstration and showing my work in my own customized studio or galleries nationwide.
3.3.1.2. find tagline
3.3.1.3. logo
3.3.1.4. change name:
3.3.1.4.1. brainstorm ideas
3.3.2. why?
3.3.2.1. I have a devouring passion for this ancient painting process and my passion extend to rekindling and sharing its versatility with art lovers, via exhibitions, demonstrations or workshops. There is nothing more delightful to me than eagerly watching the wax melt, releasing her sweet warm aroma in the studio, echoing within me childhood memories of my grandmother beeswax polished floors back in France. I am tapping into something ancient and greater than myself and inviting others to have a glimpse of this world, within and without. I am also fervent about the physical process of encaustic painting, which echoes the alchemist’s repertoire of metamorphoses and process of manipulating mediums through fire through the carful the application of semi-transparent layers of wax, paint and pigment. A process which demands one has to release control, constantly moving and flowing, resisting fixity.
3.3.2.1.1. driving force: passion for materials,memories, flowing nature of the wax, something occult ed, hidden, alchemy of materials, release control, play with fire.
3.3.3. who Am i Helping:creative people, art enthusiasts
3.3.3.1. with what: inspiring workshops, safe space to create.
3.3.3.1.1. and why?
4. product development
4.1. showcase my knowledge
4.2. build trust
4.3. provide a good service
4.3.1. workshops
4.3.1.1. provide notes
4.3.1.2. get testimonials from customers
4.3.2. painting
4.3.2.1. good quality frames
4.3.2.2. business cards
4.3.2.3. proper packaging
4.3.3. prints
4.3.3.1. good quality prints: go giclee?
4.3.3.1.1. get quotes from printer in Quin
4.3.4. demonstrations
4.3.4.1. secret ireland
4.3.4.2. contact more tour operators
4.3.4.3. leave flyers in hotels and B&B
4.3.5. upgrade studio and record process
4.3.6. develop new ideas
4.3.6.1. personalised handcrafted gift/encaustic photographs
4.3.6.2. smaller paintings via etsy
4.3.6.2.1. buy frames in ikea
4.4. create an image which customers will identify with
4.4.1. woman shed
4.4.2. freedom
4.4.3. playing with fire/blowtorch