1. Purpose of Creative Department
1.1. Create engaging & compelling digital brand experiences
1.2. Enhance how brands interact with their audience/customers
1.3. 3
2. Responsibilities of Creative Department
2.1. 1
2.2. 2
2.3. 3
3. ECD
3.1. Creative Director 1
3.1.1. Information Architecture
3.1.1.1. Heuristic site analysis
3.1.1.2. Competitive site analysis
3.1.1.3. High level and detailed IA design
3.1.1.4. Content Strategy
3.1.1.4.1. Tagging/controlled vocabularies
3.1.1.4.2. Taxonomy/labeling
3.1.1.4.3. Content Audit/inventories
3.1.1.4.4. SEO & Search Architecture
3.1.2. User Interface Design
3.1.2.1. Web
3.1.2.2. iPad/tablet
3.1.2.3. iPhone/mobile
3.1.2.4. Surface/immersive UIs
3.1.3. Interaction Design
3.1.3.1. Navigation Design
3.1.3.2. Prototyping
3.1.3.3. Social media integration
3.1.3.4. Gameplay & Game Mechanics
3.2. Creative Director 2
3.2.1. Brand Development
3.2.2. Graphic Design
3.2.2.1. Design Production
3.2.3. Art Direction/ Creative
3.2.4. Copywriting
3.2.4.1. Storytelling
3.2.4.2. Corporate
3.2.5. Advertising & Promotion
3.2.6. Video
3.2.6.1. Editing
3.2.6.2. Production
3.2.7. Audio Creation
3.2.7.1. Audio Integration
3.3. Creative Director 3
3.3.1. Visual Design
3.3.1.1. Visual Interface Design
3.3.2. Brand Visual Development
3.3.2.1. Brand & Product Identity
3.3.3. Art Direction/ Visual
3.3.3.1. Brand Visual Integration
3.3.4. Animation Design
3.3.4.1. Storyboarding
3.3.4.2. Sound Design
3.3.5. Front End Dev
3.3.5.1. Flash
3.3.5.2. HTML5
3.3.5.3. Mobile - iOS, Android
3.3.5.4. APP Dev
3.3.6. 3D Dimensional Design
3.3.6.1. Environmental Design