Isobar Creative

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Isobar Creative by Mind Map: Isobar Creative

1. ECD

1.1. Creative Director 1

1.1.1. Information Architecture

1.1.1.1. Heuristic site analysis

1.1.1.2. Competitive site analysis

1.1.1.3. High level and detailed IA design

1.1.1.4. Content Strategy

1.1.1.4.1. Tagging/controlled vocabularies

1.1.1.4.2. Taxonomy/labeling

1.1.1.4.3. Content Audit/inventories

1.1.1.4.4. SEO & Search Architecture

1.1.2. User Interface Design

1.1.2.1. Web

1.1.2.2. iPad/tablet

1.1.2.3. iPhone/mobile

1.1.2.4. Surface/immersive UIs

1.1.3. Interaction Design

1.1.3.1. Navigation Design

1.1.3.2. Prototyping

1.1.3.3. Social media integration

1.1.3.4. Gameplay & Game Mechanics

1.2. Creative Director 2

1.2.1. Brand Development

1.2.2. Graphic Design

1.2.2.1. Design Production

1.2.3. Art Direction/ Creative

1.2.4. Copywriting

1.2.4.1. Storytelling

1.2.4.2. Corporate

1.2.5. Advertising & Promotion

1.2.6. Video

1.2.6.1. Editing

1.2.6.2. Production

1.2.7. Audio Creation

1.2.7.1. Audio Integration

1.3. Creative Director 3

1.3.1. Visual Design

1.3.1.1. Visual Interface Design

1.3.2. Brand Visual Development

1.3.2.1. Brand & Product Identity

1.3.3. Art Direction/ Visual

1.3.3.1. Brand Visual Integration

1.3.4. Animation Design

1.3.4.1. Storyboarding

1.3.4.2. Sound Design

1.3.5. Front End Dev

1.3.5.1. Flash

1.3.5.2. HTML5

1.3.5.3. Mobile - iOS, Android

1.3.5.4. APP Dev

1.3.6. 3D Dimensional Design

1.3.6.1. Environmental Design

2. Purpose of Creative Department

2.1. Create engaging & compelling digital brand experiences

2.2. Enhance how brands interact with their audience/customers

2.3. 3

3. Responsibilities of Creative Department

3.1. 1

3.2. 2

3.3. 3

4. Creative Services Director

4.1. Traffic or producer type