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What is Media Education? by Mind Map: What is Media Education?
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What is Media Education?

Goal: Promote "Media Literacy"

Who has heard of it?

Definition: The ability to access, analyze, evaluate and create media in a varieity of forms. An extention of traditional literacy.

Key concepts: (see; and Media Lab's video)

Why it is important

Low cost of entry: no ed required

It surrounds us

Advertising/Politics, watch ad examples, New node

Kids are already using it

Where it happens

In Schools, Curriculum-based

Production-based media ed

Critical analysis of media texts

21st Century Research: multi-source synthesis

In Schools, as an elective

In private programs (afterschool programs or camps like The Generation Connection)


National curricula in England, Scotland, Austrailia, Canada since 1980s

No national standarards in US

Often informally tacked on to literacy, technology, or social studies curricula "students will learn using technology"; "students will communicate using a variety of technology"

US push for technology before curriculum development

My Approach: Production Based Media Ed

In Schools

Assessment using technology standards, literacy standards & key concepts of media literacy

Integrate productions into curriculum

Generate videos or web-productions from student research and writing, watch video


Plant the seeds of critical analysis, (see

Connect production experience to all media production: Authorial intention

Emphasize decision-making, watch raw clips in iMovie vs. Edited