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Online Video Trends by Mind Map: Online Video Trends
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Online Video Trends

Presentation by Helen Baxter, Managing Directrix, Mohawk Media, at the Second Digital Summit in Auckland, March 2009

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

• What are the business models and legal issues for online video sites?

Business Models

Learn Business 2.0

Legal Issues

Finding content

DIY TV, XMedia Lab, Melbourne 2008 (1:29)

* online video audience is older than one might think with 44% over the age of 35 *Lifecasting will grow in popularity, as will interactive talk shows. * It is important to pre-qualify your audience and grow a following in any way you can. *Start small with a Twitter feed, podcast and publish as often as possible. *create tools not rules to drive behaviour online *Embeded sponsorship and product placement is valued more than pre-rolled ads or overlays. *VCs prefer to invest in 'upstarts' not start-ups, teams that are already working on their project and generating some cashflow. *always work with smart, passionate people, have fun and don't be afraid to break the 'Rules of making Television'

Helen Baxter

MD, Mohawk Media

The g33k show

• What are the challenges in producing quality video content for online?

Old distribution networks losing revenue & resources

Budgets slashed

Need for multi-tasking teams

Specialists not longer enough

Not making TV or Video

Three Screens

New Ideas

How can you use VSEO to find an audience? (2:06)

Watch MsBehaviour from the G33k show talking about Video Surf & Video Search Engine Optimisation (2:06)

What makes you unique?

Publish regularly

Metadata is key

Average You Tube video gets 100 views a year

Related videos are important

Keyword wisely

User twitter #hashtags



Remixes & Mashups

How big will online video get?

Now an Experience Economy

Online Video Growth Continues

*US Internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007. *eMarketer estimates online video ad spending will reach $4.6 billion in 2013, up from $587 million in 2008.

Online Video Advertising To Rise 45% In 2009 Outpacing Search’s Growth Of 15%

You Tube - 44% of Online Video Traffic

Google Sites (GOOG) once again ranks as the top US video property, with 5.9 billion videos viewed (41% online video market share), with accounting for more than 99% of all videos viewed at the property. Fox Interactive Media (NWS) rankes second with 445 million videos (3.1%), followed by Yahoo Sites with 330 million (2.3%) and Viacom Digital (VIA) with 291 million (2.0%). Hulu continues its growth trajectory, climbing 6% vs. November to 241 million videos viewed.

Mobile Devices


Wearable PCs?

Google - TV on Phones

There are roughly a billion more mobile phones coming online in the next three to three and a half years, that extra billion voices are voices we have never heard in languages we don’t speak. We have no idea what they’re going to tell us, but they’re going to be heard. And I think it’s great. Eric Schmidt CEO - Google