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Online Video Trends by Mind Map: Online Video Trends
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Online Video Trends

Presentation by Helen Baxter, Managing Directrix, Mohawk Media, at the Second Digital Summit in Auckland, March 2009

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

• What are the business models and legal issues for online video sites?

Business Models

Freelancer Ethos, There are no permanent contracts anymore, Create Multiple Income Streams, Make it yourself, DIY, Own it yourself, IP = Control, Sell it Yourself, Cut out the middle men, Direct to your audience, As many times as you can, Multiple formats, Multiple Regions, What is my motivation?, Money, Time, Autonomy, Social Enterprise, Keep costs low, Lean Teams, Generalists, Mixed Experienced, Be Fair, Where the effort goes the money flows, Think about offering free content & charging for your expertise, Make it easy for people to support you, 5 ways to support the g33k show

New Models for growth: JVs / SPVs / Colonies/ Clusters, Project Based, Joint Ventures, Work with your 'competition', Single Purpose Vehicles, Business Swarms & Colonies, Film Industry, Team Based, Clusters & networks, Create Complimentary Eco-systems, Crowd Based, Crowd Sourcing / Funding, A Swarm of Angels

Learn Business 2.0

Triple Income, $$$, Symbiotic Sponsors, Syndication, Sales, X Region, X Channel, X Format, Eyeballs, Embeds, Syndication, Goodwill, Brand, Connections, Intangible Assets, Help other people, Then ask for help!

Read Tshirts & Suits

Bootstrappers Bible

Legal Issues

Copyright, 5Takes - Discovery Travel & Living, Even Bloomberg Associates can't clear copyright easily, Twisted Radio interview, NZ club scene - cleared copyright, S92 in NZ, Creative Freedom Foundation, NZ Artist & rightholders led campaign, Driven by Twitter, Kangaroo Court Computer (0:55), Full Animation by Chelfyn, #blackout campaign, Spread to Ireland, France & Second Life, Against three strikes before disconnection

Make it Yourself

Use Creative Commons, Fairshare

Finding content

Social News,,

Creative Commons,

Can't compete with newsrooms

Can add original views or presentation

Don't fear Piracy & Avoid Obscurity

DIY TV, XMedia Lab, Melbourne 2008 (1:29)

* online video audience is older than one might think with 44% over the age of 35 *Lifecasting will grow in popularity, as will interactive talk shows. * It is important to pre-qualify your audience and grow a following in any way you can. *Start small with a Twitter feed, podcast and publish as often as possible. *create tools not rules to drive behaviour online *Embeded sponsorship and product placement is valued more than pre-rolled ads or overlays. *VCs prefer to invest in 'upstarts' not start-ups, teams that are already working on their project and generating some cashflow. *always work with smart, passionate people, have fun and don't be afraid to break the 'Rules of making Television'

Mona Leia by Jim Hance Strangely Drawn

DIY TV Column

Helen Baxter

MD, Mohawk Media

Strategist, The Big Idea

Producer, Writer, The MsBehaviour Files, Animatrix, Science & technology pods for the g33k show, Digital Media: animation, graphics, radio, tv, VJ & Radio DJ

Reporter / Futirist, Radio, BBC Radio, UK, 1997 - 2001, BBC Bristol & 5 Live, Radio New Zealand, 2006 - Virtual World, Kiwi FM, 2007 - The MsBehaviour Files, 2008 - the g33k show, TV, UK: BBC, HTV, SKY, Planet 24, NZ: TV1 & TV3 News, Campbell Live, SKY TV, Australia: SKY TV, Adikted TV

The g33k show

2008 Broadcast, Self produced by Mohawk Media, Core Team of two, High Production Values, Almost Zero Budget, Broadcast quality - Streamed & SKY TV, Weekly animations & podcasts, You Tube, Mogulus, View2gether, Videosurf

How?, Drawing from TV / 3D / Radio / Web / VJ Backgrounds, Used mobile phone camera & web tools, Nokia 6121, Mobile Internet, Camera Phone, Making DIY TV with a Phone (1:03), Google Earth for video flythroughs, Google Sketchup, DIY Philosophy, Playing Cards for 3D tracking (0:44), The Brain, Mindmapping Tool to Organise, New interface for TV, Bigfoot Hoax & Nerd Olympics (6:31), Cool Iris, Firefox Plug for Photogalleries, VJ Tools, How to Hack a VJ Show (7:45), Hacker / Inventor ethic, Whatever gets the job done, As quickly as possible, Go for authenticity over glitz, You can't afford glitz

2009 Netcast, the g33k show: 3D TV, Real Time Avatars & Animation, Ractors & Greenscreen, Creative Commons Content, Multistreams, Mogulus, Ustream,, Podcast widely

• What are the challenges in producing quality video content for online?

Old distribution networks losing revenue & resources

Budgets slashed

Need for multi-tasking teams

Specialists not longer enough

Not making TV or Video

Digital Media Content

Three Screens

Quick Dip, Mobile, Phones / PDAs / Netbooks

Lean forward, Interactive, Media / Games Machine

Lean back, Watch, Home Theatre & TV Systems

New Ideas

Do It Yourself, Had to at Mohawk, Low budget, Based in NZ, To be creative knock a zero off $$, Have to work with small teams, Simple Gear

All starts with sound, Decent mike + pop shield, Buy Wireless radio mikes, Jawbone noise cancelling microphones

Do what you can with what you've got, Skype audio interview: Greg Broadmore, Weta Workshop, + Animation = Dr Grortbort interview (2:30)

How can you use VSEO to find an audience? (2:06)

Watch MsBehaviour from the G33k show talking about Video Surf & Video Search Engine Optimisation (2:06)

What makes you unique?

What's your passion?

Keep your local voice & flavour

Find a Content Niche

Have fun!

Publish regularly

Twitters, Blogs, RSS, social nets

Work on your Internet Footprint

Use Linked In for professional

Metadata is key

Average You Tube video gets 100 views a year

Related videos are important

Keyword wisely

User twitter #hashtags


Submit to Multiple Viewing platforms

Aggregated Statistics


Live chats after broadcast

View2gether Lounge

Online events, Filter & re-publish

Remixes & Mashups

Make it easy for them to make your culture their own

How big will online video get?

Now an Experience Economy

Consumption of TV, Music & Games rising

Also explosion in portable media devices

Online Video Growth Continues

*US Internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007. *eMarketer estimates online video ad spending will reach $4.6 billion in 2013, up from $587 million in 2008.

Online Video Advertising To Rise 45% In 2009 Outpacing Search’s Growth Of 15%

You Tube - 44% of Online Video Traffic

Google Sites (GOOG) once again ranks as the top US video property, with 5.9 billion videos viewed (41% online video market share), with accounting for more than 99% of all videos viewed at the property. Fox Interactive Media (NWS) rankes second with 445 million videos (3.1%), followed by Yahoo Sites with 330 million (2.3%) and Viacom Digital (VIA) with 291 million (2.0%). Hulu continues its growth trajectory, climbing 6% vs. November to 241 million videos viewed.

Mobile Devices

50% of the world now has a mobile phone

Massively Mobile Social Networks

In Asia - handsets rule

Pico-projectors in mobile phones already here


Asus eePC

Nokia netbooks?

Wearable PCs?

TV on contact lenses in 10 years

Google - TV on Phones

There are roughly a billion more mobile phones coming online in the next three to three and a half years, that extra billion voices are voices we have never heard in languages we don’t speak. We have no idea what they’re going to tell us, but they’re going to be heard. And I think it’s great. Eric Schmidt CEO - Google