Online Video Trends

Presentation by Helen Baxter, Managing Directrix, Mohawk Media, at the Second Digital Summit in Auckland, March 2009

Get Started. It's Free
or sign up with your email address
Rocket clouds
Online Video Trends by Mind Map: Online Video Trends

1. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

2. • What are the business models and legal issues for online video sites?

2.1. Business Models

2.1.1. Freelancer Ethos

2.1.1.1. There are no permanent contracts anymore

2.1.1.2. Create Multiple Income Streams

2.1.1.3. Make it yourself

2.1.1.3.1. DIY

2.1.1.4. Own it yourself

2.1.1.4.1. IP = Control

2.1.1.5. Sell it Yourself

2.1.1.5.1. Cut out the middle men

2.1.1.5.2. Direct to your audience

2.1.1.5.3. As many times as you can

2.1.1.6. What is my motivation?

2.1.1.6.1. Money

2.1.1.6.2. Time

2.1.1.6.3. Autonomy

2.1.1.6.4. Social Enterprise

2.1.1.7. Keep costs low

2.1.1.7.1. Lean Teams

2.1.1.7.2. Be Fair

2.1.1.8. Think about offering free content & charging for your expertise

2.1.1.8.1. Make it easy for people to support you

2.1.2. New Models for growth: JVs / SPVs / Colonies/ Clusters

2.1.2.1. Project Based

2.1.2.1.1. Joint Ventures

2.1.2.1.2. Single Purpose Vehicles

2.1.2.1.3. Business Swarms & Colonies

2.1.2.2. Team Based

2.1.2.2.1. Clusters & networks

2.1.2.2.2. Create Complimentary Eco-systems

2.1.2.3. Crowd Based

2.1.2.3.1. Crowd Sourcing / Funding

2.2. Learn Business 2.0

2.2.1. Triple Income

2.2.1.1. $$$

2.2.1.1.1. Symbiotic Sponsors

2.2.1.1.2. Syndication

2.2.1.1.3. Sales

2.2.1.2. Eyeballs

2.2.1.2.1. Embeds

2.2.1.2.2. Syndication

2.2.1.3. Goodwill

2.2.1.3.1. Brand, Connections, Intangible Assets

2.2.1.3.2. Help other people

2.2.1.3.3. Then ask for help!

2.2.2. Read Tshirts & Suits

2.2.3. Bootstrappers Bible

2.3. Legal Issues

2.3.1. Copyright

2.3.1.1. 5Takes - Discovery Travel & Living

2.3.1.1.1. Even Bloomberg Associates can't clear copyright easily

2.3.1.1.2. Twisted Radio interview

2.3.1.1.3. NZ club scene - cleared copyright

2.3.1.2. S92 in NZ

2.3.1.2.1. Creative Freedom Foundation

2.3.1.2.2. Kangaroo Court Computer (0:55)

2.3.1.2.3. #blackout campaign

2.3.2. Make it Yourself

2.3.3. Use Creative Commons

2.3.3.1. Fairshare

2.4. Finding content

2.4.1. Social News

2.4.1.1. http://digg.com/

2.4.1.2. http://www.reddit.com/

2.4.2. Creative Commons

2.4.2.1. http://creativecommons.org/

2.4.3. Can't compete with newsrooms

2.4.4. Can add original views or presentation

2.4.5. Don't fear Piracy & Avoid Obscurity

2.5. DIY TV, XMedia Lab, Melbourne 2008 (1:29)

2.5.1. Mona Leia by Jim Hance Strangely Drawn

2.5.2. DIY TV Column

3. Helen Baxter

3.1. MD, Mohawk Media

3.1.1. Strategist

3.1.1.1. The Big Idea

3.1.2. Producer

3.1.2.1. Writer

3.1.2.1.1. The MsBehaviour Files

3.1.2.2. Animatrix

3.1.2.2.1. Science & technology pods for the g33k show

3.1.2.3. Digital Media: animation, graphics, radio, tv

3.1.2.4. VJ & Radio DJ

3.1.3. Reporter / Futirist

3.1.3.1. Radio

3.1.3.1.1. BBC Radio, UK

3.1.3.1.2. Radio New Zealand

3.1.3.1.3. Kiwi FM

3.1.3.2. TV

3.1.3.2.1. UK: BBC, HTV, SKY, Planet 24

3.1.3.2.2. NZ: TV1 & TV3 News, Campbell Live, SKY TV

3.1.3.2.3. Australia: SKY TV, Adikted TV

3.2. The g33k show

3.2.1. 2008 Broadcast

3.2.1.1. Self produced by Mohawk Media

3.2.1.2. Core Team of two

3.2.1.3. High Production Values

3.2.1.4. Almost Zero Budget

3.2.1.5. Broadcast quality - Streamed & SKY TV

3.2.1.6. Weekly animations & podcasts

3.2.1.6.1. You Tube

3.2.1.6.2. Mogulus

3.2.1.6.3. View2gether

3.2.1.6.4. Videosurf

3.2.2. How?

3.2.2.1. Drawing from TV / 3D / Radio / Web / VJ Backgrounds

3.2.2.2. Used mobile phone camera & web tools

3.2.2.2.1. Nokia 6121

3.2.2.2.2. Google Earth for video flythroughs

3.2.2.2.3. DIY Philosophy

3.2.2.2.4. The Brain

3.2.2.2.5. Cool Iris

3.2.2.2.6. VJ Tools

3.2.2.3. Hacker / Inventor ethic

3.2.2.3.1. Whatever gets the job done

3.2.2.3.2. As quickly as possible

3.2.2.3.3. Go for authenticity over glitz

3.2.3. 2009 Netcast

3.2.3.1. the g33k show: 3D TV

3.2.3.2. Real Time Avatars & Animation

3.2.3.3. Ractors & Greenscreen

3.2.3.4. Creative Commons Content

3.2.3.5. Multistreams

3.2.3.5.1. Mogulus, Ustream, Justin.tv

3.2.3.6. Podcast widely

4. • What are the challenges in producing quality video content for online?

4.1. Old distribution networks losing revenue & resources

4.2. Budgets slashed

4.3. Need for multi-tasking teams

4.4. Specialists not longer enough

4.5. Not making TV or Video

4.5.1. Digital Media Content

4.6. Three Screens

4.6.1. Quick Dip

4.6.1.1. Mobile

4.6.1.1.1. Phones / PDAs / Netbooks

4.6.2. Lean forward

4.6.2.1. Interactive

4.6.2.1.1. Media / Games Machine

4.6.3. Lean back

4.6.3.1. Watch

4.6.3.1.1. Home Theatre & TV Systems

4.7. New Ideas

4.7.1. Do It Yourself

4.7.1.1. Had to at Mohawk

4.7.1.1.1. Low budget

4.7.1.1.2. Based in NZ

4.7.1.2. To be creative knock a zero off $$

4.7.1.2.1. Have to work with small teams

4.7.1.2.2. Simple Gear

4.7.2. All starts with sound

4.7.2.1. Decent mike + pop shield

4.7.2.2. Buy Wireless radio mikes

4.7.2.3. Jawbone noise cancelling microphones

4.7.3. Do what you can with what you've got

4.7.3.1. Skype audio interview: Greg Broadmore, Weta Workshop

4.7.3.2. + Animation = Dr Grortbort interview (2:30)

5. How can you use VSEO to find an audience? (2:06)

5.1. What makes you unique?

5.1.1. What's your passion?

5.1.2. Keep your local voice & flavour

5.1.3. Find a Content Niche

5.1.4. Have fun!

5.2. Publish regularly

5.2.1. Twitters, Blogs, RSS, social nets

5.2.2. Work on your Internet Footprint

5.2.3. Use Linked In for professional

5.3. Metadata is key

5.4. Average You Tube video gets 100 views a year

5.5. Related videos are important

5.6. Keyword wisely

5.7. User twitter #hashtags

5.8. Tubemogul

5.8.1. Submit to Multiple Viewing platforms

5.8.2. Aggregated Statistics

5.9. Interacting

5.9.1. Live chats after broadcast

5.9.2. View2gether Lounge

5.9.3. Online events

5.9.3.1. Filter & re-publish

5.10. Remixes & Mashups

5.10.1. Make it easy for them to make your culture their own

6. How big will online video get?

6.1. Now an Experience Economy

6.1.1. Consumption of TV, Music & Games rising

6.1.2. Also explosion in portable media devices

6.2. Online Video Growth Continues

6.3. Online Video Advertising To Rise 45% In 2009 Outpacing Search’s Growth Of 15%

6.4. You Tube - 44% of Online Video Traffic

6.5. Mobile Devices

6.5.1. 50% of the world now has a mobile phone

6.5.2. Massively Mobile Social Networks

6.5.3. In Asia - handsets rule

6.5.4. Pico-projectors in mobile phones already here

6.6. Netbooks

6.6.1. Asus eePC

6.6.2. Nokia netbooks?

6.7. Wearable PCs?

6.7.1. TV on contact lenses in 10 years

6.8. Google - TV on Phones